Why Hire A Digital Marketing Company?

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Whether you’re a startup or a growing company, hiring a digital marketing agency can be a savvy way to uplevel your marketing efforts. In this article, we break down what a digital marketing company does and some of the key benefits of hiring one.

What is a Digital Marketing Company?

Every business owner (everyone under the sun, really!)  knows an online presence and digital marketing are absolute musts. But a digital marketing strategy is more than having a website and pushing content to your social media profiles. Digital marketing is a broad term that encompasses a range of digital marketing functions and tactics, like the following:

  • Content marketing, which includes content creation, curation, and optimization.
  • Search engine optimization (SEO), including keyword research, website and blog content, backlinking, and more.
  • Social media marketing, which involves content creation (copy and graphics), video marketing, as well as strategy and engagement.
  • Mobile marketing, which relates to reaching the audience on devices with MMS, SMS, mobile applications; overlaps with other digital tactics (e.g., social media, email marketing). 
  • Online advertising, which involves PPP (pay-per-performance) ads, audience segmentation and targeting, as well as metrics. 
  • Email marketing, including email content writing for newsletters, and acquisition, retention, and promotion emails, as well as automated email sequences.

As you can see, digital marketing requires expertise across a variety of topics and skills. Therefore, it’s best to have a team of subject-matter experts for these various functions than to have one or two people trying to manage them all. Hiring a digital marketing company gives you access to a group of marketers without having to recruit, hire, and pay an entire department of marketers. 

Types of Digital Marketing Companies

Digital marketing companies vary in terms of the services they offer. Some may focus exclusively on one digital marketing function, such as social media marketing or SEO. Others might offer any combination of two or more digital marketing functions. Full-service companies provide the largest range of expertise and tactics. 

It might seem smart to go with a full-service agency to cover all your bases and that can be a great option for companies that would prefer to completely hand over their digital marketing efforts to a team of experts. Of course, that often (but not necessarily!) comes with a heavier price tag. In addition, the added focus provided by specialized digital marketing companies often means they can provide higher-quality service for the services they offer. Simply make sure that you hire the “Price Is Right” digital marketing team – one that meets your specific needs “without going over” and having it unnecessarily cost you.

Now that we’ve clarified what a digital marketing company is and what they do, let’s look at the benefits of hiring one.

Hiring a Digital Marketing Company Gives You a Team

As we mentioned above, when you hire a digital marketing company, it’s like you’re hiring a marketing department, but for much less. When you have a team of skilled marketers behind your digital marketing efforts, it affords a ton of benefits. 

Without further ado, let’s kick off our list of 10 reasons why you should call in the cavalry instead of being a lone wolf. 

1. You Get Expert Help

From content to graphics, email to social media marketing, SEO to PPC ads, and more, digital marketing is a set of elements that work together to get you the results you want. Each of those elements requires specific expertise. On top of that, creating a strategy that integrates the elements in the right combination for a given set of business goals is its own kind of expertise. 

Keep that in mind when you’re considering what you’ll need to invest in good digital marketing. Expert professionals select and combine the best strategies and techniques to maximize the number of people talking about your brand. Hiring online marketing experts, therefore, will maximize your ROI.

2. You Benefit from the Variety of Expertise 

Digital marketing agencies employ subject-matter experts in their specialization areas, who are also experienced in working together to come up with the right mix. Say for example, you’re looking to drive more organic traffic to your website through content marketing. A digital marketing company that offers content marketing will likely have people with expertise in content strategy, content writing, SEO, and graphic design. 

Rather than needing multiple people in your marketing department to cover these areas (or scouring the earth to find one magical unicorn who can do them all), working with the agency gives you access to all those areas of expertise. 

3. You Gain Fresh Ideas

Good digital marketing agencies have their ear to the ground about marketing and industry trends. They’re diving deep into the digital marketing world every day, which allows them to have insights about how to digitally market your business – which may not be apparent from your view of the landscape. 

These new ideas could come in the form of new strategies and tactics for your digital marketing, such as investing more in a social media platform that’s most aligned with your audience, or changing up your approach to email marketing

A digital marketer may also come up with new angles for talking about and promoting the benefits of your products and services. Sometimes, we’re “too close” to our business or area of expertise and might not see that our thoughts about the value of our products and services may differ from those of consumers.  

Since a top online marketing agency has prior experience and knows your market well, you can get ideas on the right marketing tactics that can work for you. These experts make a deep dive into your business model and craft a custom marketing strategy aligned with your goals.

Digital marketing requires a lot of software and subscriptions. Some of them can be rather expensive, but even if they were affordable, what you need adds up quickly. What’s more, professional digital marketers not only have all the tools you need (and now don’t need to purchase), but they also have the latest tools and premium-level options. We invest in top-of-the-line tools, you benefit without spending any extra money to access them. 

Not only can this save you from buying expensive software, it saves you the time of determining which tools are best for you. Our experts have already selected the tools they need to help you execute your digital marketing plans, further increasing your ROI by minimizing your marketing expenses. 

One great example of having the right tools (not to mention the experience) is an agency’s ability to help you with on-page and local SEO. They have the tools to verify your business listings and keep them up today, which helps push your website in local searches. 

Furthermore, the marketers within the agency will be aware of trends in marketing within their areas of expertise. Plus, marketing – especially in the digital realm – is a business area that evolves rapidly. Techniques that used to work like gangbusters may no longer pack the same punch.

Hiring a digital agency means you don’t need to be constantly researching what’s new across every aspect of digital marketing. For example, if Google or a social media platform revises its algorithm, you can count on the agency to know how that will impact your efforts and advise you accordingly. 

5. You’ll Save Money and Maximize Your ROI

This one should now be obvious, but it bears an explicit mention: Hiring a digital marketing agency will save you money. It varies by role (e.g., coordinator, specialist, manager), but hiring just one marketing professional will cost you at least $50-100,000 a year in salary alone. And one person can’t do it all. Unless you have a highly aggressive marketing plan in mind, hiring a digital marketing company will likely cost you but a fraction of what one, full-time, in-house marketer would. And at most, hiring an agency may cost you roughly the same as bringing a single marketing professional in-house. 

Finally, working with a digital marketing agency is scalable. If something changes in your budget, it’s easy to scale back a bit. And if you start experiencing growth, you can gradually ramp up the agency’s services rather than having to commit to hiring a new team member. 

Hiring a Digital Marketing Team Gives You More Control Over Your Business

So, you may be wondering how relinquishing much of your marketing efforts to others would give you more control rather than less. Allow us to enlighten you!

Your Business and Your Zone of Genius

As a business owner, you care deeply about your business and, therefore, probably want to have your hands in everything. You want to make sure everything’s in order and properly done. But you started your business because of your area of expertise, your zone of genius. But you can’t be the expert on your business’ core promise and the expert in every aspect of your business. 

In other words, managing everything yourself may make you feel in control of your business, but if you’re trying to manage it all, it actually means you’re out of control. Outsourcing your marketing function to subject-matter experts gives you control. Why? Because even though you and your team won’t be the ones actually executing the marketing plan, you’re freed up to oversee everything and lead the ship. 

If you feel as if you have to figure out your marketing on your own or that no one will market your business as well as you can (because it’s your business), it may be paralyzing your ability to grow the business that you truly want. Wanting to control everything is a leadership block that’s keeping you stuck. Believe that you can overcome this and actually gain MORE control, and here’s why.

6. You’ll Have More Time 

We mentioned your zone of genius – what makes your business your business. So, what’s going to make your business most successful is maximizing the amount of time you can work in your zone of genius. It will also benefit you personally when you can spend more time in the area that made you start this business in the first place!

Hiring a digital marketing company means you don’t have to learn so much about digital tools and best practices. It also means saving time you’d spend on keeping up with all the changes and trends in the digital marketing landscape. 

Further, you only have to oversee, rather than manage, the entire process. You don’t have to waste your or your team’s time executing the ongoing tactics of your digital marketing plan. When you don’t have to manage the minutiae of your marketing tactics, it allows you to oversee your overall business operations more effectively. 

Handing off your digital marketing initiatives to an agency frees you up to spend your time in your zone of genius. But we’re just getting started! Keep reading. 

7. You’ll Enjoy More Focus

When you hire a digital marketing agency, it takes most of the time and effort associated with marketing your business off your plate. But even more importantly, it also takes it out of your head. When you’re not learning about digital marketing and its tactics, and you’re not wasting time managing the execution of those tactics, you can focus more clearly on your all-important zone of genius. 

Having fewer functions to juggle means your head isn’t junked up with everything under the sun. And when you can rest assured that your digital marketing efforts are in the hands of experts, it frees up mental energy to sharpen your focus on the things that matter most to your business. Instead of constantly shifting gears between the core function of your business and every other department under your roof, you get to home in on the most important aspects of running your company. 

The enhanced focus you’ll enjoy will not only benefit your bottom line, but it will also benefit your well-being. Fewer things to manage translates to less burnout and focusing on what you love best about your business improves your happiness. Plus, focus leads to momentum. When you can generate momentum, you become an unstoppable force!

8. You Get Access to Tracking & Metrics

A major downside of conventional marketing is that there are few effective ways to track the number of people who saw your ads (unless you’re hiding a Super Bowl ad budget or something back there!) and it is even harder to determine the demographics of those viewers. Traditional marketing also lacks the feedback loop needed to tell you which ad earned you skyrocketing traffic and which flamed out and failed to attract new customers. 

Digital marketing offers you the ability to know your online visitors – how many there are, their geographical area, their age, gender, and other factors that are helpful for understanding how well your marketing works – and what might need fixing. 

Digital marketing agencies are armed with a bunch of tools to track your data and monitor your metrics, providing you with objective measures for assessing your efforts. It’s much easier when you know what’s working – and what isn’t – to plan your next moves than it is to be flying blind. 

9. You Can Scale with Up (or Down) with Your Needs

With an internal marketing team, you need to increase or decrease the size of your team when your marketing needs and goals fluctuate up or down. For example, what happens when the workload temporarily goes up because you’re in the middle of a product launch? To have the support you need for an undertaking as important as a launch, you may need to add a team member. But then after the launch, the workload drops back down, and your choices are to keep them on (which is inefficient) or to let them go. Most people don’t want to be put on your payroll on a temporary basis, and you’re probably not comfortable with the cycle of hiring and letting go, either.

With a digital marketing company, you pay for the amount of work you need at any given time and nothing more. The work capacity challenge is addressed by the agency, instead of you. Because an agency’s team is composed of people with diverse areas of expertise, they’ll have the type of support you need, when you need it. 

The ability to scale with you can have a huge, positive impact on your ROI.

10. You Can Achieve Your Goals Faster & Increase Your ROI

When you choose to work with dynamic digital experts, you set your marketing goals, and they provide you with tailored solutions to achieve them. Because an agency’s expertise is both deep and broad, they can see the big picture and are also able to work on each piece of the digital marketing “puzzle” at the same time. This accelerates the progress you’ll make with your digital marketing efforts over trying to figure it all out and put a plan together, one area at a time.

A digital marketing agency allows you to craft and implement the best strategies and tactics to achieve your business goals in a short time. You’ll both increase your ROI and shorten the time it takes to reap the return on your investment.  

At the End of the Day

If it wasn’t already obvious that digital marketing is essential for your business, we hope you do now. It’s also important to get it right, and working with a professional digital marketing team allows you to get it right from the jump. 
A tailor-made, comprehensive digital marketing strategy will maximize your return on investment, plus bring you that return shorter order. If you want to achieve big results for your business, hire the right digital marketing agency to minimize your investment and accelerate both your growth and ROI.

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