Social Media KPIs: How Business Owners Can Track Social Media ROI

By Jennifer Sakowski / July 25, 2017 /

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you measure to determine whether your…

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WordPress Wednesday Tip 24: How to Add Google Analytics to WordPress Without a Plugin

By Jennifer Sakowski / July 5, 2017 /

One of the most important – and dare we say, fun – parts of launching your WordPress website is keeping track of your site’s performance. Site visits, unique visitors, bounce rate, and other important Key Performance Indicators (KPIs) can be easily tracked by adding Google Analytics onto your WordPress site.   While there are several…

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