BLOGS

Is Your Site Scaring Away Visitors? 3 Tips to Design a Boo-tiful Website

By Jennifer Sakowski / October 31, 2017 /

Happy Halloween! While you may be enjoying scaring the little ghosts and goblins visiting your house tonight, there’s definitely one group of visitors you don’t want to scare away – your website’s visitors!  And few things will spook them more than a poorly designed site.   In fact, according to KO Marketing’s 2015 Web Usability…

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WordPress Wednesday Tip 30: How to Customize Confirmations in Gravity Forms

By Jennifer Sakowski / October 25, 2017 /

As one of your biggest marketing investments, your website needs to bring you a steady stream of leads.  And forms are one of the easiest ways to achieve this. You probably have at least one on your site already.  (If not, check out WordPress Wednesday Tip 28 and learn how to create a form using…

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5 Must Have Elements of a Landing Page that Converts

By Jennifer Sakowski / October 17, 2017 /

A few days ago, we were at an event and overheard a group of small business owners talking about landing pages.   “I don’t know,” one said. “I think it’s just a page on your website.” “I’m not really sure what they’re for,” remarked another. Always up for helping fellow entrepreneurs, we joined in the…

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WordPress Wednesday Tip 29: How to Create a Signature for Your Blog

By Jennifer Sakowski / October 11, 2017 /

You know that blogging is a great way to improve SEO, drive visitors to your site, and gain credibility in your industry, but did you know your blog is also great for building relationships with current and prospective customers? One easy way to gain trust outside of your content is to include your headshot and…

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9 Easy Ways to Build Trust with Your Website

By Jennifer Sakowski / October 3, 2017 /

You probably know that the majority of us (a whopping 81%) conduct online research before making a purchase. But, did you know that the most common way people gather information is by visiting company websites?  It’s true!  After conducting an online search, 36% of people directly visit a company’s website.  Make it easy for them…

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