How To Create a Lead Generation Strategy

Everyone has heard the phrase “lead generation,” but do you know how to create a simple but powerful lead generation strategy? Most small business owners don’t. We are going to go over nine powerful ideas on how to get the most out of your lead generation strategy.   Don’t be ...
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New Look, New Approach, and a New Attitude

Hey there!  Jen here checking in.  Since I launched and moved this business to the great state of PA it has undergone some changes over the years.  It has been a crazy-fun, enjoyable yet informative ride.  As with many businesses we’ve seen growing pains, but I personally believe we took ...
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Using Call To Actions

You are getting traffic to your site, but do you know how to make them customers? Sure you may have a button that says something like “Buy Now” but does that really get people to buy? Let’s look at some ways to improve your call to actions to get people ...
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Keeping Your Content Fresh

A lot of business owners will create their website and think that is good enough. However, to keep your customers coming back to your site again and again you need to keep your content fresh. This may include adding new content to pages. Here are some ways you can keep ...
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Why Is Site Speed Important?

If you are noticing that viewers are not staying on your site for long and are not converting to sales, then one thing that you need to check is your site speed. What is a website site speed and why is it important? Site speed can impact your ranking and ...
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Understanding Website Security

Most business owners think that since they are a small business that they don’t need to worry about internet security. They feel that since they are such a small business they don’t have to worry about being hacked. Unfortunately, that is a misconception. EVERY business should have website security. You ...
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6 Ways To Keep Your Website Running Like a Boss

Having a website is a labor of love and is the backbone of your online presence. It can be easy to let it fall to the wayside when you are busy running your business. There are some simple things you can do to make sure your website is in tip-top ...
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Understanding Your Conversion Rate

When you are going over your analytics for your website, one thing to look at is your conversion rate. Not everyone knows what a conversion rate is and what it will tell you about your website. Let’s look more closely at conversion rates and how they impact your website.   ...
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Paid Traffic vs Organic Traffic

Everyone wants traffic to their website. Traffic means potential sales right? Do you know the best way to get traffic to your site? Should you use paid traffic or is organic traffic better? What does paid traffic and organic traffic even mean? Don’t worry, we have you covered. We are ...
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Knowing Your Page Views

If you are using Google Analytics or any other type of metric tracking on your website, you are probably tracking and seeing your page views. Now page views are important and they give you great information, but they are not to be confused with visits. Let's sit and go over ...
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