Why Have Opt-ins?

If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for ...
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Using On-Site SEO/Yoast

As a small business owner, you may not always have the budget to put towards a large SEO package and you may be considering doing your own on-site SEO. SEO can be complicated, and you may not have the confidence in it yourself. There are some tools you can use ...
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The Power of Landing Pages

An essential part of any marketing campaign includes at least one landing page. However, there may be some website owners that feel that landing pages are a waste of time and money. This is simply not true. Landing pages are invaluable to your marketing campaign. Let's look closer at what ...
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Why Be Mobile Friendly?

You always hear people talking about how you need to have a mobile friendly website. Why, what’s the big deal about being mobile friendly? My web builder charges me more for mobile friendly so why should I spend the money? Here are some important reasons why you should make sure ...
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The Power of Blogs

Many business owners feel that posting blogs is a waste of time (or money if you are paying someone else to write them). However, they are a powerful part of getting your business recognized and getting your website to rank higher. In truth, if you are posting blogs you have ...
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How to Increase Your Conversion Rates

Most businesses that have a website track and monitor traffic to their sites. However, many may see where they are getting good traffic, but they are not getting many sales. Do you know what you need to do to increase your conversion rates and get people to do the action ...
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How Often To Blog/ Social Media Post

In today’s business world you should have a marketing strategy. As any good marketing company can tell you, blogs and social media posts are an important part of your strategy. But how often should you post to get the most leads and exposure? Well, there’s no real good answer for ...
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Video Content vs Written Content

Every business owner knows that a marketing campaign is important to their business. Do you know which content to use to maximize your marketing strategy? There is a lot of debate on which content is best, video content or written content. Really, you have to decide which content is going ...
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Understanding Content Volume

We all know that content is king when it comes to marketing, but how much content is too much or too little? If you’re not publishing/posting something new, valuable, and worth paying attention to every single day, then you’re losing valuable leads. Let’s talk more about content volume and what ...
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How To Create a Lead Generation Strategy

Everyone has heard the phrase “lead generation,” but do you know how to create a simple but powerful lead generation strategy? Most small business owners don’t. We are going to go over nine powerful ideas on how to get the most out of your lead generation strategy.   Don’t be ...
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