Knowing When To Sell

It can be hard to know when to sell and when to wait. You don’t want to seem to pushy and cause them to leave. Nor do you want to wait too long and lose the sale. Here are some simple guidelines to help you know when to try for ...
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Why Is Engagement Important?

We have talked about how to answer and engage your customers. But do you know why it’s so important? Your goal is to make sales and create revenue. There are benefits to having your customers engage with your business. You have a better understanding of what customers want.  When customers ...
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Keeping It Professional

We have all heard the phrase “keeping it real” but in business the key phrase to remember is “keeping it professional.” Staying professional in the workplace is one of the most important things to do for the chance of success. In situations of employee to employee, employer to employee, and ...
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The Power of Digital Marketing

Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many ...
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Why Have Opt-ins?

If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for ...
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Using On-Site SEO/Yoast

As a small business owner, you may not always have the budget to put towards a large SEO package and you may be considering doing your own on-site SEO. SEO can be complicated, and you may not have the confidence in it yourself. There are some tools you can use ...
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The Power of Landing Pages

An essential part of any marketing campaign includes at least one landing page. However, there may be some website owners that feel that landing pages are a waste of time and money. This is simply not true. Landing pages are invaluable to your marketing campaign. Let's look closer at what ...
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Why Be Mobile Friendly?

You always hear people talking about how you need to have a mobile friendly website. Why, what’s the big deal about being mobile friendly? My web builder charges me more for mobile friendly so why should I spend the money? Here are some important reasons why you should make sure ...
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The Power of Blogs

Many business owners feel that posting blogs is a waste of time (or money if you are paying someone else to write them). However, they are a powerful part of getting your business recognized and getting your website to rank higher. In truth, if you are posting blogs you have ...
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How to Increase Your Conversion Rates

Most businesses that have a website track and monitor traffic to their sites. However, many may see where they are getting good traffic, but they are not getting many sales. Do you know what you need to do to increase your conversion rates and get people to do the action ...
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