There’s a lot of debate as to whether blogging for your business is still relevant in today’s social media marketing environment. And is it any wonder? With new content formats and features emerging every day, it’s hard to keep up – let alone know how to invest your time and resources.

So we dove deep into some of our clients’ Google Analytics to answer your burning question about blogging: Does blogging increase website traffic. Here’s what we found.

 

will blogging help my business
Does Blogging Increase Website Traffic?

The Details of What We Did

 

1. We randomly selected 12 clients. Six who publish blogs and six who don’t.


2. We selected the time period between January 1, 2017 through May 31, 2017


3. We analyzed:

    • Site Traffic

    • Users

    • Page Views

 

 

What We Found:

 

Full disclosure: We suspected that the answer would be a resounding Yes! Blogging Does Increase Site Traffic!

However, we didn’t expect the degree to which it actually does impact site traffic and visitor behavior! 

 

does blogging increase website traffic

 

Businesses That Blog:

On average, businesses who blog have:

 

%

More Site Visits

%

More Unique Visitors

%

More Page Views

Surprised?

In Sum

Regardless if you are a solopreneur, small business, nonprofit, or billion dollar company, blogging continues to be one of the most important aspects of content marketing when it comes to generating organic traffic. So what are you waiting for? Open up a new document and start writing!

Want some help coming up with topics for your business blog? Check out 10 Easy Ways to Come Up with Blog Topics

Looking to attract more readers to your blog and boost engagement? Then adding images is a must!

Here’s our Updated List of Places You Can Find Stunning {and FREE} Stock Photos

 

Theresa Wray

Theresa Wray

Content Manager of Raney Day Design. Theresa dreams of living in a world where small business owners are able to leverage their online presence to get the results they want . . . and where the coffee pot is always full!  Connect with her on LinkedIn.

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