There’s a lot of debate as to whether blogging for your business is still relevant in today’s social media marketing environment. And is it any wonder? With new content formats and features emerging every day, it’s hard to keep up – let alone know how to invest your time and resources.
So we dove deep into some of our clients’ Google Analytics to answer your burning question about blogging: Does blogging increase website traffic. Here’s what we found.
Does Blogging Increase Website Traffic?
The Details of What We Did
1. We randomly selected 12 clients. Six who publish blogs and six who don’t.
2. We selected the time period between January 1, 2017 through May 31, 2017
3. We analyzed:
• Site Traffic
• Page Views
What We Found:
Full disclosure: We suspected that the answer would be a resounding Yes! Blogging Does Increase Site Traffic!
However, we didn’t expect the degree to which it actually does impact site traffic and visitor behavior!
Businesses That Blog:
On average, businesses who blog have:
More Site Visits
More Unique Visitors
More Page Views
Regardless if you are a solopreneur, small business, nonprofit, or billion dollar company, blogging continues to be one of the most important aspects of content marketing when it comes to generating organic traffic. So what are you waiting for? Open up a new document and start writing!
Want some help coming up with topics for your business blog? Check out 10 Easy Ways to Come Up with Blog Topics
Looking to attract more readers to your blog and boost engagement? Then adding images is a must!