Analytics

What’s With The Bounce

By Raney Day Design | April 3, 2019

Every business wants their site to do well. Sometimes things can be a little off, which can make people leave your site quickly. This can seriously affect your bounce rate. The higher the bounce rate, the more you know something isn’t working. So what is a bounce rate? That’s a…

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What Are They Doing While They’re Here?

By Raney Day Design | March 27, 2019

Knowing your traffic is great, but you need to know what your users are doing while they are on your site. Are they looking at the same products? Are they looking at the home page? We can help you find out what is keeping your viewers engaged on your site.…

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How Did They Find Me?

By Raney Day Design | March 20, 2019

So in this months blog, we talked about different Google Analytics information that you can get on your website. One that we talked about was how your customers are finding you. Finding your business online shouldn’t have to be like a game of “Where’s Waldo.” It should be easy, but…

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Keep An Eye On Your Website

By Raney Day Design | March 19, 2019

Every business needs a website. That goes without saying, but what you also need is Google Analytics. This free tool from Google has so much information that can help you design your website to focus on what people want as well as maximize your marketing. All you need to take…

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The Power of Digital Marketing

By Jennifer Sakowski | November 21, 2018

Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many…

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Why Have Opt-ins?

By Raney Day Design | November 14, 2018

If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for…

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Understanding Your Conversion Rate

By Jennifer Sakowski | August 15, 2018

When you are going over your analytics for your website, one thing to look at is your conversion rate. Not everyone knows what a conversion rate is and what it will tell you about your website. Let’s look more closely at conversion rates and how they impact your website.  …

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Understanding Key Performance Indicators

By Jennifer Sakowski | July 17, 2018

  Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your…

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Boost ROI by tracking social media kpis

Social Media KPIs: How Business Owners Can Track Social Media ROI

By Jennifer Sakowski | July 25, 2017

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you…

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