The Power of Digital Marketing

By Jennifer Sakowski / November 21, 2018 / 0 Comments

Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many people are shopping online, you…

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Why Have Opt-ins?

By Raney Day Design / November 14, 2018 / 0 Comments

If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for sending information about your product…

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Understanding Your Conversion Rate

By Raney Day Design / August 15, 2018 / 0 Comments

When you are going over your analytics for your website, one thing to look at is your conversion rate. Not everyone knows what a conversion rate is and what it will tell you about your website. Let’s look more closely at conversion rates and how they impact your website.   What is a conversion rate? …

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Understanding Key Performance Indicators

By Raney Day Design / July 17, 2018 / 0 Comments

  Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your site to see what is…

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Social Media KPIs: How Business Owners Can Track Social Media ROI

By Raney Day Design / July 25, 2017 / 0 Comments

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you measure to determine whether your…

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How to Stop Ghost Spam from Haunting Your Analytics

By Raney Day Design / November 1, 2016 / 0 Comments

Halloween may have been yesterday, but ghosts are still hanging around.  What in the world are we talking about?  Ghost spam, of course!  In case you’ve never heard of it, ghost spam is a type of referral traffic that shows up in your Google Analytics as a visit to your site even though it never actually…

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