Marketing Strategy

Website Smart Goals

What’s the Goal of Your Website?

By Raney Day Design | July 1, 2021

So, you want a “great” website. Or maybe you’re ready for a makeover, and you’re thinking, “we want to improve our website.” Well, do you know exactly what you mean by that? In other words, do you know what the goal of your website is? It’s easy to get caught…

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marketing content under covid

Marketing Content Under COVID-19 Quarantine

By Raney Day Design | April 23, 2020

“I had a content marketing plan and then the COVID-19 pandemic hit. Now what?” If you’ve had a similar thought, then you sound like many of our clients, and we are here to help you figure out your next moves for content marketing under COVID-19. The good news is that…

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Don’t Think A Website Is Important? Think Again

By Jennifer Sakowski | July 17, 2019

  It may sound hard to believe but EVERY business needs a website, no matter how small the business is. While you may think it’s just a waste of time and resources, honestly you can’t afford to not have a website. We know we keep saying it (and really we…

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How to Accelerate Your Business Online

By Jennifer Sakowski | July 16, 2019

When you start your business you need a solid online presence. This means different things for different people, but it really all boils down to essential elements. You need a good website, knowledge about reviews and how to get them, understand directories,  and knowing how people find you. Let’s go…

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Are You Sending The Right Marketing Message?

By Jennifer Sakowski | July 9, 2019

Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…

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A Great Marketing Strategy = More Traffic

By Jennifer Sakowski | July 3, 2019

Having a marketing strategy is good, but you need more than good. You need a great marketing strategy. Because a great marketing strategy means you get more traffic to your business. We all know more traffic means more money. So what makes a great strategy? Knowing who to target To…

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Show Off Your Style

By Jennifer Sakowski | June 26, 2019

Your website style says a lot about you and your business. Just a few simple elements can make your brand dazzle or it can make it can turn people away. It’s amazing how something as simple as style can make or break your brand. Let’s look at your style and…

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Make Your Website Branding On Point

By Jennifer Sakowski | June 18, 2019

Your website should do more than showcase your goods or services. It needs to make your brand stand out and be remembered. Remember, your website is your online calling card. You want people to think of you and your site when they need something in your industry. Is your website…

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What Are They Doing While They’re Here?

By Raney Day Design | March 27, 2019

Knowing your traffic is great, but you need to know what your users are doing while they are on your site. Are they looking at the same products? Are they looking at the home page? We can help you find out what is keeping your viewers engaged on your site.…

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Keep An Eye On Your Website

By Raney Day Design | March 19, 2019

Every business needs a website. That goes without saying, but what you also need is Google Analytics. This free tool from Google has so much information that can help you design your website to focus on what people want as well as maximize your marketing. All you need to take…

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