Paid Traffic vs Organic Traffic

By Raney Day Design / August 8, 2018 / 0 Comments

Everyone wants traffic to their website. Traffic means potential sales right? Do you know the best way to get traffic to your site? Should you use paid traffic or is organic traffic better? What does paid traffic and organic traffic even mean? Don’t worry, we have you covered. We are going to go through what…

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Knowing Your Page Views

By Raney Day Design / August 1, 2018 / 0 Comments

If you are using Google Analytics or any other type of metric tracking on your website, you are probably tracking and seeing your page views. Now page views are important and they give you great information, but they are not to be confused with visits. Let’s sit and go over page views and what they…

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Understanding Key Performance Indicators

By Raney Day Design / July 17, 2018 / 0 Comments

  Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your site to see what is…

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5 Reasons to Repurpose Your Content

By Raney Day Design / February 20, 2018 / 0 Comments

As a savvy entrepreneur, you know you need to add content marketing into your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, it also costs 62% less1. But if you’re only creating new content, you’re doing it all wrong. You also need to…

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5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

By Raney Day Design / January 16, 2018 / 0 Comments

Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy.   So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve likely prioritized inbound marketing methods…

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3 Tips to Develop a 2018 Digital Marketing Strategy that Positions You For Growth

By Raney Day Design / December 19, 2017 / 3 Comments

With 2017 quickly coming to a close, it’s time to work on your 2018 digital marketing strategy. And we’re not talking opening this year’s strategy, changing a few dates, and renaming it ‘‘2018 Online Marketing Plan.’ Nope. Not at all. We want 2018 to be the year you set goals and absolutely crush them .…

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5 Must Have Elements of a Landing Page that Converts

By Raney Day Design / October 17, 2017 / 0 Comments

A few days ago, we were at an event and overheard a group of small business owners talking about landing pages.   “I don’t know,” one said. “I think it’s just a page on your website.” “I’m not really sure what they’re for,” remarked another. Always up for helping fellow entrepreneurs, we joined in the…

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5 Steps to Develop a Content Marketing Funnel for Your Small Business

By Raney Day Design / September 19, 2017 / 0 Comments

Did you know that 74% of people choose to do business with the first company to provide valuable and useful content? Or that 52% view more than 8 pieces of content from the company they give their business to?1 Read on and learn how to develop a content marketing funnel for your small business in…

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Improve Your Conversion Rate with Content Funnels

By Raney Day Design / September 5, 2017 / 0 Comments

Are you satisfied with your conversion rate? If not, you’re certainly not alone. Over 42% of business owners report that converting leads to customers is their biggest challenge. Read on for a great way to improve your conversion rate.   Can you believe yesterday was Labor Day?  Fall will be here before we know it…

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Social Media KPIs: How Business Owners Can Track Social Media ROI

By Raney Day Design / July 25, 2017 / 0 Comments

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you measure to determine whether your…

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