Marketing Strategy

Using Call To Actions

By Raney Day Design | September 12, 2018

You are getting traffic to your site, but do you know how to make them customers? Sure you may have a button that says something like “Buy Now” but does that really get people to buy? Let’s look at some ways to improve your call to actions to get people…

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6 Ways To Keep Your Website Running Like a Boss

By Jennifer Sakowski | August 21, 2018

Having a website is a labor of love and is the backbone of your online presence. It can be easy to let it fall to the wayside when you are busy running your business. There are some simple things you can do to make sure your website is in tip-top…

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Understanding Your Conversion Rate

By Jennifer Sakowski | August 15, 2018

When you are going over your analytics for your website, one thing to look at is your conversion rate. Not everyone knows what a conversion rate is and what it will tell you about your website. Let’s look more closely at conversion rates and how they impact your website.  …

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Understanding Key Performance Indicators

By Jennifer Sakowski | July 17, 2018

  Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your…

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5 Reasons to Repurpose Your Content

5 Reasons to Repurpose Your Content

By Jennifer Sakowski | February 20, 2018

As a savvy entrepreneur, you know you need to add content marketing to your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, but it also costs 62% less1. But if you’re only creating new content, you’re doing it…

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5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

By Jennifer Sakowski | January 16, 2018

Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy.   So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…

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2018 digital marketing strategy

3 Tips to Develop a 2018 Digital Marketing Strategy that Positions You For Growth

By Jennifer Sakowski | December 19, 2017

With 2017 quickly coming to a close, it’s time to work on your 2018 digital marketing strategy. And we’re not talking opening this year’s strategy, changing a few dates, and renaming it ‘‘2018 Online Marketing Plan.’ Nope. Not at all. We want 2018 to be the year you set goals…

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5 must have elements of a landing page that converts

5 Must Have Elements of a Landing Page that Converts

By Jennifer Sakowski | October 17, 2017

A few days ago, we were at an event and overheard a group of small business owners talking about landing pages.   “I don’t know,” one said. “I think it’s just a page on your website.” “I’m not really sure what they’re for,” remarked another. Always up for helping fellow…

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5 Steps to Develop a Content Marketing Funnel for Your Small Business

5 Steps to Develop a Content Marketing Funnel for Your Small Business

By Jennifer Sakowski | September 19, 2017

Did you know that 74% of people choose to do business with the first company to provide valuable and useful content? Or that 52% view more than 8 pieces of content from the company they give their business to?1 Read on and learn how to develop a content marketing funnel…

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Improve Your Conversion Rate with Content Funnels

Improve Your Conversion Rate with Content Funnels

By Jennifer Sakowski | September 5, 2017

Are you satisfied with your conversion rate? If not, you’re certainly not alone. Over 42% of business owners report that converting leads to customers is their biggest challenge. Read on for a great way to improve your conversion rate.   Can you believe yesterday was Labor Day?  Fall will be…

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