Online Marketing


What Does Online Visibility Really Mean?

By Raney Day Design | July 13, 2022

If you search, “What is online visibility?” you’ll get almost 400 million results and a variety of brief descriptions for what’s actually a complex concept. You’ll find definitions such as: Online visibility is your overall online footprint. How often your website can be found on the web represents your online…

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Your Website Needs a Makeover

Why Your Website Needs a Makeover

By Raney Day Design | March 18, 2021

Have you ever encountered one of those women who’s still rocking her hairstyle from the 80s? Well, that’s how your business looks if it’s been more than a couple of years since your website had a makeover. The internet moves much faster even than fast fashion, so you can end…

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What Is Online Visibility and How to Get It

What Is Online Visibility and How to Get It

By Raney Day Design | March 3, 2021

There’s a reason we call it a “web address.” Your website is your online location for showcasing your business and the unique solution it offers. Naturally, you want to “drive traffic” to your site just as you hope customers will drive to your physical store (if you have one). But…

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Bounce Rate

Understanding Bounce Rates

By Raney Day Design | July 13, 2020

What’s a bounce rate, and why is it important to know? An individual “bounce” is a single-page visit to your site. That is, a visitor arrives on a page on your website and immediately says, “Let’s bounce!” without doing anything else on your site, such as clicking to another page.…

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marketing content under covid

Marketing Content Under COVID-19 Quarantine

By Raney Day Design | April 23, 2020

“I had a content marketing plan and then the COVID-19 pandemic hit. Now what?” If you’ve had a similar thought, then you sound like many of our clients, and we are here to help you figure out your next moves for content marketing under COVID-19. The good news is that…

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top 10 ways to invest your business

10 Ways to Invest in Your Business During a Slow Time

By Jennifer Sakowski | March 30, 2020

We don’t need to tell you how the COVID-19 pandemic is turning the world upside down, forcing us to social distance and limiting our abilities to transact business. Businesses have had to reduce staff, change their operating hours, or close completely for the time being. Despite communities rallying to support…

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Don't Think A Website Is Important? Think Again

Don’t Think A Website Is Important? Think Again

By Jennifer Sakowski | July 17, 2019

  It may sound hard to believe but EVERY business needs a website, no matter how small the business is. While you may think it’s just a waste of time and resources, honestly you can’t afford to not have a website. We know we keep saying it (and really we…

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Accelerate Your Business Online

How to Accelerate Your Business Online

By Jennifer Sakowski | July 16, 2019

When you start your business you need a solid online presence. This means different things for different people, but it really all boils down to essential elements. You need a good website, knowledge about reviews and how to get them, understand directories,  and knowing how people find you. Let’s go…

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A Great Marketing Strategy = More Traffic

Are You Sending The Right Marketing Message?

By Jennifer Sakowski | July 9, 2019

Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…

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A Great Marketing Strategy = More Traffic

A Great Marketing Strategy = More Traffic

By Jennifer Sakowski | July 3, 2019

Having a marketing strategy is good, but you need more than good. You need a great marketing strategy. Because a great marketing strategy means you get more traffic to your business. We all know more traffic means more money. So what makes a great strategy? Knowing who to target To…

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