SEO
There’s a reason we call it a “web address.” Your website is your online location for showcasing your business and the unique solution it offers. Naturally, you want to “drive traffic” to your site just as you hope customers will drive to your physical store (if you have one). But…
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If you are noticing that visitors don’t stay on your site for long and are not converting to sales, then one thing that you need to check is your site speed. What is a website site speed and why is it important? Site speed can impact your ranking and can…
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It may sound hard to believe but EVERY business needs a website, no matter how small the business is. While you may think it’s just a waste of time and resources, honestly you can’t afford to not have a website. We know we keep saying it (and really we…
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When you start your business you need a solid online presence. This means different things for different people, but it really all boils down to essential elements. You need a good website, knowledge about reviews and how to get them, understand directories, and knowing how people find you. Let’s go…
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Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…
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Every business wants their site to do well. Sometimes things can be a little off, which can make people leave your site quickly. This can seriously affect your bounce rate. The higher the bounce rate, the more you know something isn’t working. So what is a bounce rate? That’s a…
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Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many…
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If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for…
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As a small business owner, you may not always have the budget to put towards a large SEO package and you may be considering doing your own on-site SEO. SEO can be complicated, and you may not feel like you understand it well enough to do a good job. However,…
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You always hear people talking about how you need to have a mobile friendly website. Why, what’s the big deal about being mobile friendly? My web builder charges me more for mobile friendly so why should I spend the money? Here are some important reasons why you should make sure…
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