SEO
If you’ve ever worked with WordPress, you’ve probably wondered, “Am I using categories and tags right?” Don’t worry, you’re not alone! It’s easy to overlook these little tools, but when used correctly, they can be total game-changers for your site’s organization and SEO. Whether your blog feels a bit chaotic…
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How well do you know your customers? Like, REALLY know them? Can you identify their: These days, keeping people interested is all about RETENTION. But don’t worry, we’re not saying you need to keep them glued to their screens around the clock. We want to focus on building strong, lasting…
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We know you’re busy juggling a million things, from managing inventory to serving customers with a smile. But there’s one more thing that needs to be on your to-do list: blogging and publishing content on social media. You might be wondering, “How often should I truly be doing this?” We’ve…
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Google Analytics 4 (GA4) is the latest and most advanced version of Google’s free web analytics platform. It provides deep insights into your website traffic, marketing campaigns, conversions, and more. While you can technically set up GA4 tracking code yourself, partnering with an analytics agency brings additional expertise that helps…
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There’s a reason we call it a “web address.” Your website is your online location for showcasing your business and the unique solution it offers. Naturally, you want to “drive traffic” to your site just as you hope customers will drive to your physical store (if you have one). But…
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If you are noticing that visitors don’t stay on your site for long and are not converting to sales, then one thing that you need to check is your site speed. What is a website site speed and why is it important? Site speed can impact your ranking and can…
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It may sound hard to believe but EVERY business needs a website, no matter how small the business is. While you may think it’s just a waste of time and resources, honestly you can’t afford to not have a website. We know we keep saying it (and really we…
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When you start your business you need a solid online presence. This means different things for different people, but it really all boils down to essential elements. You need a good website, knowledge about reviews and how to get them, understand directories, and knowing how people find you. Let’s go…
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Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…
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Every business wants their site to do well. Sometimes things can be a little off, which can make people leave your site quickly. This can seriously affect your bounce rate. The higher the bounce rate, the more you know something isn’t working. So what is a bounce rate? That’s a…
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