The Power of Digital Marketing

By Jennifer Sakowski / November 21, 2018 / 0 Comments

Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many people are shopping online, you…

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Why Have Opt-ins?

By Raney Day Design / November 14, 2018 / 0 Comments

If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for sending information about your product…

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Using On-Site SEO/Yoast

By Raney Day Design / November 7, 2018 / 0 Comments

As a small business owner, you may not always have the budget to put towards a large SEO package and you may be considering doing your own on-site SEO. SEO can be complicated, and you may not have the confidence in it yourself. There are some tools you can use to still get your site…

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The Power of Landing Pages

By Raney Day Design / October 31, 2018 / 0 Comments

An essential part of any marketing campaign includes at least one landing page. However, there may be some website owners that feel that landing pages are a waste of time and money. This is simply not true. Landing pages are invaluable to your marketing campaign. Let’s look closer at what landing pages are and what…

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Why Be Mobile Friendly?

By Raney Day Design / October 24, 2018 / 0 Comments

You always hear people talking about how you need to have a mobile friendly website. Why, what’s the big deal about being mobile friendly? My web builder charges me more for mobile friendly so why should I spend the money? Here are some important reasons why you should make sure you website is mobile friendly.…

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The Power of Blogs

By Raney Day Design / October 17, 2018 / 0 Comments

Many business owners feel that posting blogs is a waste of time (or money if you are paying someone else to write them). However, they are a powerful part of getting your business recognized and getting your website to rank higher. In truth, if you are posting blogs you have a 434% chance of ranking…

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How to Increase Your Conversion Rates

By Raney Day Design / October 16, 2018 / 0 Comments

Most businesses that have a website track and monitor traffic to their sites. However, many may see where they are getting good traffic, but they are not getting many sales. Do you know what you need to do to increase your conversion rates and get people to do the action you want? This could be…

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How Often To Blog/ Social Media Post

By Raney Day Design / October 10, 2018 / 0 Comments

In today’s business world you should have a marketing strategy. As any good marketing company can tell you, blogs and social media posts are an important part of your strategy. But how often should you post to get the most leads and exposure? Well, there’s no real good answer for that. Let’s look at why.…

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Video Content vs Written Content

By Raney Day Design / October 3, 2018 / 0 Comments

Every business owner knows that a marketing campaign is important to their business. Do you know which content to use to maximize your marketing strategy? There is a lot of debate on which content is best, video content or written content. Really, you have to decide which content is going to work for you. Let’s…

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Understanding Content Volume

By Raney Day Design / September 26, 2018 / 0 Comments

We all know that content is king when it comes to marketing, but how much content is too much or too little? If you’re not publishing/posting something new, valuable, and worth paying attention to every single day, then you’re losing valuable leads. Let’s talk more about content volume and what it means for your business.…

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