Small Business Tools

Better Than a DIY Website

By Raney Day Design | December 17, 2020

A Better Solution than a DIY (Do-It-Yourself) WordPress Website As a business owner, do not settle for anything less than a WordPress website. In an upcoming post, we’re going to get into detail about why and how WordPress is the option for business websites and the drawbacks of building a site on…

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Understanding Bounce Rates

By Jennifer Sakowski | July 13, 2020

What’s a bounce rate, and why is it important to know? An individual “bounce” is a single-page visit to your site. That is, a visitor arrives on a page on your website and immediately says, “Let’s bounce!” without doing anything else on your site, such as clicking to another page.…

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Why Is Site Speed Important?

By Raney Day Design | June 20, 2020

If you are noticing that visitors don’t stay on your site for long and are not converting to sales, then one thing that you need to check is your site speed. What is a website site speed and why is it important? Site speed can impact your ranking and can…

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10 things for your business during covid-19

10 Ways to Invest in Your Business During a Slow Time

By Jennifer Sakowski | March 30, 2020

We don’t need to tell you how the COVID-19 pandemic is turning the world upside down, forcing us to social distance and limiting our abilities to transact business. Businesses have had to reduce staff, change their operating hours, or close completely for the time being. Despite communities rallying to support…

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Don’t Think A Website Is Important? Think Again

By Jennifer Sakowski | July 17, 2019

  It may sound hard to believe but EVERY business needs a website, no matter how small the business is. While you may think it’s just a waste of time and resources, honestly you can’t afford to not have a website. We know we keep saying it (and really we…

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How to Accelerate Your Business Online

By Jennifer Sakowski | July 16, 2019

When you start your business you need a solid online presence. This means different things for different people, but it really all boils down to essential elements. You need a good website, knowledge about reviews and how to get them, understand directories,  and knowing how people find you. Let’s go…

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Are You Sending The Right Marketing Message?

By Jennifer Sakowski | July 9, 2019

Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…

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A Great Marketing Strategy = More Traffic

By Jennifer Sakowski | July 3, 2019

Having a marketing strategy is good, but you need more than good. You need a great marketing strategy. Because a great marketing strategy means you get more traffic to your business. We all know more traffic means more money. So what makes a great strategy? Knowing who to target To…

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Show Off Your Style

By Jennifer Sakowski | June 26, 2019

Your website style says a lot about you and your business. Just a few simple elements can make your brand dazzle or it can make it can turn people away. It’s amazing how something as simple as style can make or break your brand. Let’s look at your style and…

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Give Your Business The Right Logo

By Jennifer Sakowski | June 19, 2019

Okay so either you are starting a new business or you are relaunching one. What is the first thing you need? Correct, a logo. Before you start building/rebranding your business, you need to create a company logo. This will set your brand and will determine how your web design will…

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