Why Is Engagement Important?

By Jennifer Sakowski / December 5, 2018 /

We have talked about how to answer and engage your customers. But do you know why it’s so important? Your goal is to make sales and create revenue. There are benefits to having your customers engage with your business. You have a better understanding of what customers want.  When customers contact your company, be it…

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Does Blogging Increase Website Traffic? What We Discovered

By Jennifer Sakowski / June 27, 2017 /

There’s a lot of debate as to whether blogging for your business is still relevant in today’s social media marketing environment. And is it any wonder? With new content formats and features emerging every day, it’s hard to keep up – let alone know how to invest your time and resources. So we dove deep…

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How to Do SEO: The Technophobe Version

By Jennifer Sakowski / April 18, 2017 /

I confess.  Three years ago, SEO confused me to no end.  I wasn’t terribly ‘techie’ at the time and just didn’t get it. Or so I thought . . . My, how things have changed! I’ve learned a lot since then. Turns out, SEO doesn’t stand for Something Extremely Ominous. I learned that I didn’t need to…

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3 Ways {Not} to Curate Content for Your Twitter Followers

By Jennifer Sakowski / February 7, 2017 /

You work hard to provide valuable and useful information to your fans on Twitter.  But there’s a fine line between being helpful and flat out annoying.  And it’s a surprisingly easy line to cross.  Here are 3 ways not to curate content for your Twitter followers.    3 Ways NOT to Curate Content for Your Twitter…

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5 Quick Ways to Get Your Website Ready for 2017

By Jennifer Sakowski / November 29, 2016 /

Can you believe we’re in the home stretch of 2016 already?  In just a few short weeks, we’ll be ringing in the new year.  Will your website be ready?  If not, read on for 5 quick ways to get your website ready for 2017.     5 Easy Ways to Get Your Website Ready for…

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How to Stop Ghost Spam from Haunting Your Analytics

By Jennifer Sakowski / November 1, 2016 /

Halloween may have been yesterday, but ghosts are still hanging around.  What in the world are we talking about?  Ghost spam, of course!  In case you’ve never heard of it, ghost spam is a type of referral traffic that shows up in your Google Analytics as a visit to your site even though it never actually…

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5 Totally Doable Ways to Improve Your SEO Today

By Jennifer Sakowski / October 4, 2016 /

Whew! These past few weeks have sure been a whirlwind for us at RDD! New projects, valuable care plans, and a full day at the first ever Wordcamp Pittsburgh! The day’s hottest topic? Search Engine Optimization! You know, that magical way websites show up in internet searches?  Well friends, we learned some super easy ways…

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3 Common Social Media Struggles Business Owners Face: Solved

By Jennifer Sakowski / September 6, 2016 /

As an entrepreneur, you wear a lot of hats. In any given day, you find yourself playing the roles of service provider, accountant, executive, sales manager, and so much more.  You’re probably also finding yourself in the roles of marketing director and social media manager.   But, like most business owners, you likely don’t have time to become a digital expert.…

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Handling a Negative Online Review Like a Champ

By Jennifer Sakowski / August 9, 2016 /

As business owners, we pride ourselves on the quality of our products, services, and, well . . . everything. We pour our hearts and souls into our companies, devote countless hours perfecting our craft, and spend many sleepless nights building a great brand. So when an unhappy customer writes a negative online review about our business, it feels like…

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{UPDATED} 20 Places to Find Stunning Free Stock Photos

By Jennifer Sakowski / June 14, 2016 /

Are you tired of spending your hard earned money on stock images so cheesy you start craving nachos just thinking of them?  You know the ones – those pictures with the plastic-looking people wearing business suits and fake, toothy smiles? Then you’re definitely in for a treat!  We’ve curated a list of 17 of our favorite sites to score totally free stock photos for…

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