The Power of Digital Marketing

By Jennifer Sakowski / November 21, 2018 / 0 Comments

Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many people are shopping online, you…

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Why Have Opt-ins?

By Raney Day Design / November 14, 2018 / 0 Comments

If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for sending information about your product…

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Using On-Site SEO/Yoast

By Raney Day Design / November 7, 2018 / 0 Comments

As a small business owner, you may not always have the budget to put towards a large SEO package and you may be considering doing your own on-site SEO. SEO can be complicated, and you may not have the confidence in it yourself. There are some tools you can use to still get your site…

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The Power of Landing Pages

By Raney Day Design / October 31, 2018 / 0 Comments

An essential part of any marketing campaign includes at least one landing page. However, there may be some website owners that feel that landing pages are a waste of time and money. This is simply not true. Landing pages are invaluable to your marketing campaign. Let’s look closer at what landing pages are and what…

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Why Be Mobile Friendly?

By Raney Day Design / October 24, 2018 / 0 Comments

You always hear people talking about how you need to have a mobile friendly website. Why, what’s the big deal about being mobile friendly? My web builder charges me more for mobile friendly so why should I spend the money? Here are some important reasons why you should make sure you website is mobile friendly.…

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6 Ways To Keep Your Website Running Like a Boss

By Raney Day Design / August 21, 2018 / 0 Comments

Having a website is a labor of love and is the backbone of your online presence. It can be easy to let it fall to the wayside when you are busy running your business. There are some simple things you can do to make sure your website is in tip-top shape and keep bringing those…

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The Power of Google Analytics

By Raney Day Design / July 18, 2018 / 0 Comments

I’m sure you have heard everyone say you need to make sure you have Google Analytics installed on your site. But do you know what it does or why it’s so important? Let’s look a little more in depth at what Google Analytics can do for your business and your website. Google Analytics is a…

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Understanding Key Performance Indicators

By Raney Day Design / July 17, 2018 / 0 Comments

  Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your site to see what is…

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What Does a Theme Do?

By Raney Day Design / June 6, 2018 / 0 Comments

Anyone that has ever worked with a website has heard the term “theme” before.  What does a theme do for your website? Let’s take a look at what using a theme can do and why using one is a good idea. First off a theme creates the structure of your website.  It lays out the…

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How to Install a WordPress Theme

By Raney Day Design / May 30, 2018 / 0 Comments

Creating a website from scratch can be rewarding as you are able to really design your website layout and how it will flow. However not everyone has that kind of time or really that kind of ability. That is where WordPress themes come in. Read on to learn how to install your chosen theme to…

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