How Often Should You Blog or Post on Social Media?
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We know you’re busy juggling a million things, from managing inventory to serving customers with a smile. But there’s one more thing that needs to be on your to-do list: blogging and publishing content on social media. You might be wondering, “How often should I truly be doing this?”
We’ve crunched the numbers and discovered how to reel in your target audience without being overwhelming.
The Magic Number: How Often Should You Post?

The truth is, there’s no one-size-fits-all answer. But here’s what the experts say:
1. Blogging can help companies increase their website traffic. Companies that post 16 or more blogs a month get almost 3.5 times more traffic than those who post four or fewer. This information comes from HubSpot. Consistently creating and publishing blog content is important for companies to drive more traffic to their website.
That may sound like a lot, but consistency is key. If 16 posts a month sounds overwhelming, aim for at least one post per week. This keeps your content fresh and helps with search engine optimization (SEO).
2. Social Media Posting: On platforms like Facebook and Instagram, posting 1-2 times per day is ideal. Buffer recommends posting once per day on Facebook and up to 3 times per day on Instagram. This keeps your audience engaged without overwhelming them. For Twitter, because the feed moves so fast, aim for 3-5 tweets per day.
Why Frequency Matters
You might be familiar with the phrase, “Out of sight, out of mind.” This is particularly accurate for internet visibility. The more often you blog or post on social media, the more visible you are to your audience. This not only keeps your brand top-of-mind but also builds trust and credibility.
Orbit Media found that bloggers who post more frequently have better results. Specifically, bloggers who post more than once a week are 2.5 times more likely to see positive outcomes. This is in comparison to bloggers who only post once a month or less. That’s a pretty compelling reason to keep that content flowing!
Examples in Action

Let’s say you own a local coffee shop. You could blog about a specific topic, such as:
- the origin of your coffee beans
- share recipes for coffee-based drinks
- highlighting customer service stories
Share daily posts on social media. Discuss your specials, behind-the-scenes content, or community events. This will help you connect with your audience.
Or perhaps you run a boutique fitness studio. Writing weekly blog posts about fitness tips, diet advice, and success stories can establish you as an expert in your field.
Regular posts on social media can keep your followers motivated and interested. These posts can include workout videos, quotes, or client success stories.
How to Make It Work for You
We get it – posting that often can sound daunting. Here’s a tip: batch your content creation. Set aside a couple of hours each week to plan and create your content.
If you need help scheduling posts in advance, you can try tools like Buffer or Hootsuite. That way, you’re not scrambling every day to come up with something new.
And remember, quality trumps quantity. Posting less often with good content is better than posting more with filler that doesn’t connect with people.
How to Start a Blog: Your Step-by-Step Guide

Thinking about starting a blog but not sure where to begin? Don’t worry—we’ve got you covered. Here’s a simple, step-by-step guide to get your blog up and running.
1. Choose Your Niche
First things first: What do you want to blog about? Your niche should reflect your business’s expertise and what your customers are interested in, so narrow your focus. For example, if you’re a small bakery, your blog could focus on baking tips, recipes, and the art of pastry. You’ll attract the right audience and establish yourself as an authority in your field.
2. Pick a Platform
Next, choose a blogging platform. WordPress is one of the most popular options because it’s user-friendly and is easy to customize. Other options include Wix, Squarespace, or Medium. Make sure the platform you choose integrates well with your existing website.
3. Get a Domain Name
Your domain name is your blog’s address on the web. It should be easy to remember and relevant to your business. For example, if your bakery is called “Sweet Treats,” your blog’s domain could be something like sweettreats.com/blog. If you don’t already have a domain, you can purchase one through providers like GoDaddy or Namecheap.
4. Design Your Blog
Choose a theme that reflects your brand’s personality and is easy for visitors to navigate. If you’re using WordPress, there are thousands of free and premium themes to choose from. Make sure your blog is mobile-friendly, as more than half of all web traffic now comes from mobile devices.
5. Plan Your Content
Before you start writing, it’s important to plan out your content. What topics will you cover? How often will you post?
Create a content calendar to keep yourself on track. Remember to mix up your content, including:
- how-to guides
- listicles
- case studies
- interviews with industry experts
6. Start Writing!
With your plan in place, it’s time to start writing.
Try to create valuable, informative content that speaks directly to your audience’s needs and interests. Don’t forget to include visuals like images or videos to make your posts more engaging. And remember—quality is key. Even if you’re only posting once a week, make sure each post is well-researched and polished.
Need a little help? Try Canva Magic Write. It’s a neat tool that can help you with content writing, social media captions, profile bios, brainstorming and so much more. Check it out here.
7. Promote Your Blog
Once your blog is live, it’s time to get the word out!
- Share your posts on your social networks.
- Include them in your email newsletters.
- Consider collaborating with other bloggers or influencers in your industry to expand your reach.
The more visibility your blog has, the more traffic you’ll drive to your website. That’s a great way to spread brand awareness about your product or service.
8. Monitor and Adjust
Finally, keep an eye on your blog’s performance. Use tools like Google Analytics to track metrics like page views, bounce rates, and time spent on your site. This data will help you understand what’s working and where you can improve.
Try different types of content and posting schedules to see what your audience likes best.
Common Mistakes to Avoid
Starting a blog and being active on social media can do wonders for your small business. But take caution. Here are a few mistakes to steer clear of:
1. Inconsistent Posting
One of the biggest mistakes small business owners make is posting sporadically. Don’t let weeks or months pass without a fresh blog post or an update on social media. Inconsistent posting can confuse your audience and make your business appear unreliable or out of touch.
Tip: Create a content calendar and stick to it. Consistency is key to building and maintaining your audience’s trust.
2. Ignoring Analytics
Your blog and social media analytics can provide valuable insights. Without tracking your performance, it’s hard to know what’s working and what isn’t, making it difficult to improve your strategy.
Tip: Regularly review metrics like page views, engagement rates, and conversion rates. Tools like Google Analytics and Facebook Insights are great marketing tools.
3. Over-Promotion
The goal of your blog and social media is to promote your business. But if every post is a hard sell, your audience will tune out. People don’t want to feel like they’re constantly being marketed to. They want value, whether that’s in the form of helpful tips, entertaining content, or interesting insights.
Tip: Follow the 80/20 rule—80% of your content should be informative, educational, or entertaining, while only 20% should be directly promotional.
4. Neglecting Visuals
Text-based content is great, but neglecting visuals can make your blog posts and social media updates less engaging. Images, videos, and infographics are visually appealing and can boost the likelihood of shares on social media.
Tip: Incorporate high-quality visuals into your content whenever possible. Use tools like Canva to create eye-catching graphics. Also consider short videos or GIFs to make your posts more dynamic.
5. Not Engaging with Your Audience
Social media is all about building relationships. Be sure to respond to comments and messages.
Tip: Make it a habit to respond to comments and messages promptly. Engage with your audience by asking questions, joining conversations, and showing appreciation for their feedback and support. This interaction helps build a loyal community around your brand.
6. Lack of a Clear Strategy
Jumping into blogging and social media without a clear strategy is like setting out on a road trip without a map. You might get somewhere, but it’s unlikely to be where you wanted to go. Without a clear plan, your content can become disjointed, and your efforts scattered.
Tip: Before you start, outline a clear content strategy. Define your goals, identify your target audience, and plan out your content themes and posting schedule. This strategy ensures that your content aligns with your overall business objectives.
Ready to Boost Your Online Presence?
At Raney Day Design, we’re all about helping small businesses like yours shine online. Whether you need help starting a blog, social media strategy, or a complete website redesign, we’ve got your back. Let’s chat and see how we can take your online presence to the next level!
For more tips and insights, check out our blog or connect with us on Facebook and Instagram.