Are you satisfied with your conversion rate? If not, you’re certainly not alone. Over 42% of business owners report that converting leads to customers is their biggest challenge. Read on for a great way to improve your conversion rate.

 

Can you believe yesterday was Labor Day?  Fall will be here before we know it and soon we’ll be closing out another year.  Time definitely flies, doesn’t it?

Except, it seems when converting leads to customers.  And it doesn’t just seem that way. Research proves it is. In fact, according to a study from the Harvard Business Review, it can take more than 7 months to convert 25% of leads! That’s a l-o-n-g time, isn’t it?

But, did you know that you can shorten that time and improve your conversion rate?

How? By using content funnels!

 

Improve Your Conversion Rate with Content Funnels

What are Content Funnels?

A content funnel is a system that takes leads through a step-by-step content flow based on the stages of the buyer’s journey, ultimately converting them into customers.

 

Why are Content Funnels Important?

 

Despite the fact that 50% of leads are qualified, most aren’t ready to make a purchase yet. Often, they need more information about their problem. Or sometimes, they’re still exploring possible solutions. Other times, they’re ready to move forward on a solution but are considering whether your services are the right fit for them. 

This is where your content funnels come into play.  By meeting a lead where they are during the buyer’s journey, and providing the type of information they want when they need it, you’re more likely to convert them into an actual paying customer!

 

Why? Because you’re:

 

•  Letting potential leads know you exist. After all, if someone doesn’t know about your business, they can’t buy from it. And that means they’re buying from your competitors.

•  Attracting visitors to your site. Since the majority of content will likely be on your site, you’ll draw more traffic to it – which means more email subscriptions, ebook downloads, and contact form submissions!

•  Developing a trusting relationship with potential customers. Decades of psychological research proves that the more someone knows about your business, the more they like – and trust – it.

•  Giving instead of asking (or taking).  No one likes to feel like they’re in a relationship where they’re the only one giving. By providing valuable information to people before asking them to do – or buy – anything, you’re demonstrating empathy, fostering goodwill, and showing that you value them as a person and not just a paycheck.

 

 

Ready to improve your conversion rate but aren’t sure what content to use in your funnels?

Check out: 3 Types of Content Every Business Needs to Maximize Conversions

 

And be sure to follow us on Twitter!

This month we’re sharing helpful articles, tips, & more to help you improve your conversion rate by creating & implementing content funnels!

 

Theresa Wray

Content Manager of Raney Day Design. Theresa dreams of living in a world where small business owners are able to leverage their online presence to get the results they want . . . and where the coffee pot is always full!  Connect with her on LinkedIn.