Let’s’ face it.  When it comes to marketing your business, there’s a lot to do – and keep tabs on.  Blogging . . . maintaining your website . . . sending email campaigns, and, of course, managing your social media presence.  That alone can potentially take hours every day.

 

Creating posts.

Curating content.

Engaging with followers.

Monitoring success.

 

Luckily, there are plenty of tools that make managing your social presence easier. Everything from scheduling posts to researching hashtags to creating awesome graphics and more.  And the best part? Though most tools have paid versions, many offer robust free accounts, too! So without further ado, here are 5 of our favorite tools that can make managing your social media presence easier.

 

5 Tools that Make Managing Your Social Media Presence Easier

5 Tools that Make Managing Your Social Media Presence Easier

1. Hootsuite

 

Raise your hand if you’re totally over logging into each of your social media accounts every time you want to post an update, respond to a comment, or check your mentions.  Well Hootsuite puts a stop to all that.  

One of the best known social media management tools available, this tool lets you manage all of your social media accounts from one place. Schedule posts, engage with followers, monitor key metrics, and more.  Say hello to simplified and streamlined social media management.

 

2. Feedly

 

Looking for an easy way to find content that you can share with your audience on social media?  Then you’ll love Feedly.  Feedly is online news aggregator that helps you find, follow, and share articles, blogs, podcasts, magazines, videos, and so much more!  

Organize your feed by topic, keywords, categories, or publication. Share content directly to your social media profiles, WordPress site, or other favorite tools.  Make notes on articles. Save content to read later. Share articles with team members. Feedly pretty much does it all!

 

3. Canva

easy social media management

Did you know that Facebook posts that include images get 2.3 times the engagement than those that don’t have images?  Or that tweets with images are retweeted 150% more than tweets without images?

That’s where Canva comes in. This free, web-based graphic design tool lets even the most design-challenged among us easily create stunning images and graphics to share on all your marketing materials.

 

4. Google Sheets

 

Need to create and manage your editorial calendar? {Hint: Yes! Yes you do!}  How about your social media content calendar? {Hint: Absolutely!} Then open up a new Google Sheet and start getting organized!

And if you’re not sure where to start, Hootsuite offers social media marketing templates that you can download for free!

Say buh-bye to last minute scrambling to find something to post!

 

5. Hashtagify

free social media management tools

Looking to find information about the popularity of a particular hashtag?  How about hashtag ideas to help you expand your social reach? Enter Hashtagify.  

Hashtagify is a discovery tool that helps you identify the popularity of Twitter and Instagram hashtags, find influencers, get suggestions for related hashtags, and examine trends.  The tool is really straightforward and easy to use. Just type a keyword or phrase into the search bar and click ‘search’. What could be easier?

 

In Sum

With so many tools available, managing your social media presence doesn’t have to be difficult or painful.  Use the tools we mentioned in this article, or try out some others until you find ones you absolutely love, meet your social media needs, and help you reach your goals!

 

 

What’s your go-to tools that help you manage your social media presence?

What do you love about them?

 

Let us know in the comments below!

 

 

Theresa Wray

Theresa Wray

Content Manager of Raney Day Design. Theresa dreams of living in a world where small business owners are able to leverage their online presence to get the results they want . . . and where the coffee pot is always full!  Connect with her on LinkedIn.

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