Everyone wants traffic to their website. Traffic means potential sales right? Do you know the best way to get traffic to your site? Should you use paid traffic or is organic traffic better? What does paid traffic and organic traffic even mean? Don’t worry, we have you covered. We are going to go through what paid and organic traffic means and how you can decide which will be best for your business.
So when people mention organic traffic they are talking about SEO (Search Engine Optimization). The traffic that comes to your site is considered organic or “natural” when they come from using a search engine to find you. They enter in a keyword that your site is using and your site shows on the results page and they click on your link to find you.
Most people consider organic traffic to be the most valuable to your business because Google is the most used search engine and as they are the most trusted, people tend to choose who Google shows in searches. The higher you rank with Google the more people are going to choose you when looking in your industry. It takes time to build your ranking but once you make it to the front page, your chances of closing a deal increase.
Paid traffic is more commonly referred to as PPC (Pay Per Click). This means that an ad has been created and you are paying to appear at the top of search results. That’s right, paid ads will show at the top of your search results page with the organic search results appearing underneath. Google Adwords is a highly recommended way to get paid search results.
Which One To Use?
Honestly, if you are looking to increase your traffic, you need to sit down with your marketing team and answer some questions. What timeline are you looking at? If you need to increase your traffic fast then paid traffic is going to be the way to go. If you have the time to build that strong foundation base that SEO gives then going organic will be the best way. If you have to go the paid route, what budget will you have? Paid traffic can get costly if you don’t know what you are doing.
In all honesty, both paid and organic traffic will work. It’s just going to come down to how fast you need results and how much you have to spend to get it. If you still aren’t sure which to go with, sit down with a marketing company. They can guide you to what you need to do and if you need they can help set everything up (for a fee of course!). Join us next week when we go over conversion rates and what they mean.