The Four Fundamentals of SEO

In today’s episode, we break down the Four key fundamentals every business owner needs to know.

What is SEO

    1. Search Engine Optimization
    2. Defined: The practice of increasing the quantity and quality of traffic to your website through organic search engine results (Moz.com, https://moz.com/learn/seo/what-is-seo)

Why it matters

    1. Having even a ‘basic’ understanding of SEO will help *how* you build your authority online.  Knowing the few fundamentals that you can do yourself will help you be more visible to your customers. 
    2. You want customers to find you, don’t you

Four Fundamentals of SEO 

    1. Your Site.  
    2. Social Media
    3. (Good) Reviews 
    4. Business Listings
    5. Your content is what FUELS all 4 levers.  By identifying WHO you are writing to and what their problems are that you can solve allows you to produce content and “fix” those four fundamentals in a way that will lead your customers to you ORGANICALLY through search. 

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