9 easy ways to build trust with your website

9 Easy Ways to Build Trust with Your Website

By Jennifer Sakowski | October 3, 2017

You probably know that the majority of us (a whopping 81%) conduct online research before making a purchase. But, did you know that the most common way people gather information is by visiting company websites?  It’s true!  After conducting an online search, 36% of people directly visit a company’s website.…

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3 types of content every business needs to create to maximize conversions

3 Types of Content Every Business Needs to Create to Maximize Conversions

By Jennifer Sakowski | February 21, 2017

Considering content marketing for your business? Smart move! According to Demand Metric, inbound marketing generates 3x more leads as outbound marketing and costs 62% less! But the same types of content don’t appeal to {and ultimately convert} all visitors to your website. You have to create specific content for people at different…

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