digital marketing

5 Tools that Make Managing Your Social Media Presence Easier

5 Tools that Make Managing Your Social Media Presence Easier

By Jennifer Sakowski | March 20, 2018

Let’s’ face it.  When it comes to marketing your business, there’s a lot to do – and keep tabs on.  Blogging . . . maintaining your website . . . sending email campaigns, and, of course, managing your social media presence.  That alone can potentially take hours every day.  …

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5 Reasons to Repurpose Your Content

5 Reasons to Repurpose Your Content

By Jennifer Sakowski | February 20, 2018

As a savvy entrepreneur, you know you need to add content marketing to your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, but it also costs 62% less1. But if you’re only creating new content, you’re doing it…

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5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

By Jennifer Sakowski | January 16, 2018

Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy.   So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…

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2018 digital marketing strategy

3 Tips to Develop a 2018 Digital Marketing Strategy that Positions You For Growth

By Jennifer Sakowski | December 19, 2017

With 2017 quickly coming to a close, it’s time to work on your 2018 digital marketing strategy. And we’re not talking opening this year’s strategy, changing a few dates, and renaming it ‘‘2018 Online Marketing Plan.’ Nope. Not at all. We want 2018 to be the year you set goals…

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9 easy ways to build trust with your website

9 Easy Ways to Build Trust with Your Website

By Jennifer Sakowski | October 3, 2017

You probably know that the majority of us (a whopping 81%) conduct online research before making a purchase. But, did you know that the most common way people gather information is by visiting company websites?  It’s true!  After conducting an online search, 36% of people directly visit a company’s website.…

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