marketing

5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

By Jennifer Sakowski | January 16, 2018

Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy.   So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…

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5 Online Networking Tips You Can Use Today

5 Online Networking Tips You Can Use Today

By Jennifer Sakowski | November 21, 2017

Love it or hate it, networking is an absolute must for all businesses.  But in today’s digital world, there’s much more available to business owners than just traditional networking events. Online networking is just as powerful as in-person networking and can lead to great opportunities.  Here are 5 online networking…

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How to customize confirmations in Gravity Forms

WordPress Wednesday Tip 30: How to Customize Confirmations in Gravity Forms

By Jennifer Sakowski | October 25, 2017

As one of your biggest marketing investments, your website needs to bring you a steady stream of leads.  And forms are one of the easiest ways to achieve this. You probably have at least one on your site already.  (If not, check out WordPress Wednesday Tip 28 and learn how…

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3 types of content every business needs to create to maximize conversions

3 Types of Content Every Business Needs to Create to Maximize Conversions

By Jennifer Sakowski | February 21, 2017

Considering content marketing for your business? Smart move! According to Demand Metric, inbound marketing generates 3x more leads as outbound marketing and costs 62% less! But the same types of content don’t appeal to {and ultimately convert} all visitors to your website. You have to create specific content for people at different…

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reach your business goals by adding inbound to your marketing strategy

How to Reach Your Business Goals by Marketing Strategy

By Jennifer Sakowski | January 24, 2017

Traditional marketing methods not working to get customers, increase your sales, and grow your business?  Reach your business goals by adding inbound to your marketing strategy this year.   Quick!  What did you do the last time you received a telemarketing call?  How about the last time someone knocked on your door asking…

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New Year New Focus

By Jennifer Sakowski | January 8, 2015

Hello to 2015!  If you are like me you just love a fresh start!  And hello to New Year’s Resolutions Goals! We are smack dab in the middle of the first full work week after the holiday.  Have you took inventory over your business strategy?  Specifically your marketing strategy?  Marketing…

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Social Media :: YOU CAN!

By Jennifer Sakowski | July 9, 2014

Last night I had the privilege to speak at the Women’s Business Network, Inc.‘s Leadership Training.  The hot topic that I was asked to speak on was Social Media and how to be effective using it to grow a business’ online presence.  This is probably one of my favorite topics to present…

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