small business owner
Let’s’ face it. When it comes to marketing your business, there’s a lot to do – and keep tabs on. Blogging . . . maintaining your website . . . sending email campaigns, and, of course, managing your social media presence. That alone can potentially take hours every day. …
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As a savvy entrepreneur, you know you need to add content marketing to your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, but it also costs 62% less1. But if you’re only creating new content, you’re doing it…
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Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy. So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…
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As one of your biggest marketing investments, your website needs to bring you a steady stream of leads. And forms are one of the easiest ways to achieve this. You probably have at least one on your site already. (If not, check out WordPress Wednesday Tip 28 and learn how…
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If you follow us on social media and read our blog then you know this month we’re all about creating content marketing funnels. And you know that putting one (or more!) in place is going to help you convert more leads into customers – which means more work and revenue!…
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It’s been the called the cockroach of the internet. It’s officially middle age. It’s {still} the #1 way businesses communicate. And it gives the highest return on investment of all marketing channels available today. What is it? Email! When done well, email marketing has the potential to: • Generate…
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A few weeks ago, we showed you how to change the author of a blog post. This is great if you only need to change one or two posts, but what if you need to edit several? Manually going into several posts is seriously time-consuming. And if there’s one thing more precious than…
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What’s {almost} better than being a small business owner? Having an entire week dedicated to it! In case you didn’t know, this week is National Small Business Week – A time devoted to celebrating your hard work, can-do spirit, and a never-say-die attitude! But despite all that’s great about managing…
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I confess. Three years ago, SEO confused me to no end. I wasn’t terribly ‘techie’ at the time and just didn’t get it. Or so I thought . . . My, how things have changed! I’ve learned a lot since then. Turns out, SEO doesn’t stand for Something Extremely Ominous. I learned…
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Have you ever started following someone on Twitter only to regret it the next day? Maybe their tweets have overtaken your feed? Or their links direct you to spammy sites? Or they don’t practice social sharing etiquette and pass off someone else’s content as their own? From the popularity of…
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