small business owner

5 Tools that Make Managing Your Social Media Presence Easier

5 Tools that Make Managing Your Social Media Presence Easier

By Jennifer Sakowski | March 20, 2018

Let’s’ face it.  When it comes to marketing your business, there’s a lot to do – and keep tabs on.  Blogging . . . maintaining your website . . . sending email campaigns, and, of course, managing your social media presence.  That alone can potentially take hours every day.  …

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5 Reasons to Repurpose Your Content

5 Reasons to Repurpose Your Content

By Jennifer Sakowski | February 20, 2018

As a savvy entrepreneur, you know you need to add content marketing to your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, but it also costs 62% less1. But if you’re only creating new content, you’re doing it…

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5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

By Jennifer Sakowski | January 16, 2018

Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy.   So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…

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How to customize confirmations in Gravity Forms

WordPress Wednesday Tip 30: How to Customize Confirmations in Gravity Forms

By Jennifer Sakowski | October 25, 2017

As one of your biggest marketing investments, your website needs to bring you a steady stream of leads.  And forms are one of the easiest ways to achieve this. You probably have at least one on your site already.  (If not, check out WordPress Wednesday Tip 28 and learn how…

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Save time in wordpress with keyboard shortcuts

WordPress Wednesday Tip 27: Save Time In WordPress with Keyboard Shortcuts

By Jennifer Sakowski | September 13, 2017

If you follow us on social media and read our blog then you know this month we’re all about creating content marketing funnels. And you know that putting one (or more!) in place is going to help you convert more leads into customers – which means more work and revenue!…

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Email Marketing Tips to Boost Your Small Business

9 {Easy} Email Marketing Tips to Boost Your Small Business

By Raney Day Design | May 30, 2017

It’s been the called the cockroach of the internet. It’s officially middle age. It’s {still} the #1 way businesses communicate. And it gives the highest return on investment of all marketing channels available today. What is it? Email!   When done well, email marketing has the potential to: • Generate…

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WordPress Wednesday Tip 20 How to Bulk Edit the Author of Blog Posts

WordPress Wednesday Tip 20: How To Bulk Edit the Author of Blog Posts

By Jennifer Sakowski | May 10, 2017

A few weeks ago, we showed you how to change the author of a blog post. This is great if you only need to change one or two posts, but what if you need to edit several? Manually going into several posts is seriously time-consuming. And if there’s one thing more precious than…

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4 tools to manage a small business

4 of Our Favorite {Free} Tools to Manage a Small Business More Efficiently

By Raney Day Design | May 2, 2017

What’s {almost} better than being a small business owner?  Having an entire week dedicated to it!  In case you didn’t know, this week is National Small Business Week – A time devoted to celebrating your hard work, can-do spirit, and a never-say-die attitude! But despite all that’s great about managing…

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How to do SEO

How to Do SEO: The Technophobe Version

By Raney Day Design | April 18, 2017

I confess.  Three years ago, SEO confused me to no end.  I wasn’t terribly ‘techie’ at the time and just didn’t get it. Or so I thought . . . My, how things have changed! I’ve learned a lot since then. Turns out, SEO doesn’t stand for Something Extremely Ominous. I learned…

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more ways not to curate content on twitter

3 More Ways Not to Curate Content on Twitter

By Raney Day Design | March 21, 2017

Have you ever started following someone on Twitter only to regret it the next day?  Maybe their tweets have overtaken your feed?  Or their links direct you to spammy sites?  Or they don’t practice social sharing etiquette and pass off someone else’s content as their own?  From the popularity of…

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