small business

5 Tools that Make Managing Your Social Media Presence Easier

5 Tools that Make Managing Your Social Media Presence Easier

By Jennifer Sakowski | March 20, 2018

Let’s’ face it.  When it comes to marketing your business, there’s a lot to do – and keep tabs on.  Blogging . . . maintaining your website . . . sending email campaigns, and, of course, managing your social media presence.  That alone can potentially take hours every day.  …

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5 Reasons to Repurpose Your Content

5 Reasons to Repurpose Your Content

By Jennifer Sakowski | February 20, 2018

As a savvy entrepreneur, you know you need to add content marketing to your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, but it also costs 62% less1. But if you’re only creating new content, you’re doing it…

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How to Set Up a Gravatar

WordPress Wednesday 34: How to Set Up Your Gravatar

By Jennifer Sakowski | February 7, 2018

Have you noticed that some people have a photo next to their name when they leave a comment on a website? Sometimes, it’s a picture of the actual person. Or it might be a brand’s logo. Other times, it can be a generic person icon.       These pictures are…

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5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

5 Important Things to Check Before Implementing Your Inbound Marketing Strategy

By Jennifer Sakowski | January 16, 2018

Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy.   So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…

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2018 digital marketing strategy

3 Tips to Develop a 2018 Digital Marketing Strategy that Positions You For Growth

By Jennifer Sakowski | December 19, 2017

With 2017 quickly coming to a close, it’s time to work on your 2018 digital marketing strategy. And we’re not talking opening this year’s strategy, changing a few dates, and renaming it ‘‘2018 Online Marketing Plan.’ Nope. Not at all. We want 2018 to be the year you set goals…

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5 Online Networking Tips You Can Use Today

5 Online Networking Tips You Can Use Today

By Jennifer Sakowski | November 21, 2017

Love it or hate it, networking is an absolute must for all businesses.  But in today’s digital world, there’s much more available to business owners than just traditional networking events. Online networking is just as powerful as in-person networking and can lead to great opportunities.  Here are 5 online networking…

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web design tips

Is Your Site Scaring Away Visitors? 3 Tips to Design a Boo-tiful Website

By Jennifer Sakowski | October 31, 2017

Happy Halloween! While you may be enjoying scaring the little ghosts and goblins visiting your house tonight, there’s definitely one group of visitors you don’t want to scare away – your website’s visitors!  And few things will spook them more than a poorly designed site.   In fact, according to…

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How to customize confirmations in Gravity Forms

WordPress Wednesday Tip 30: How to Customize Confirmations in Gravity Forms

By Jennifer Sakowski | October 25, 2017

As one of your biggest marketing investments, your website needs to bring you a steady stream of leads.  And forms are one of the easiest ways to achieve this. You probably have at least one on your site already.  (If not, check out WordPress Wednesday Tip 28 and learn how…

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5 Steps to Develop a Content Marketing Funnel for Your Small Business

5 Steps to Develop a Content Marketing Funnel for Your Small Business

By Jennifer Sakowski | September 19, 2017

Did you know that 74% of people choose to do business with the first company to provide valuable and useful content? Or that 52% view more than 8 pieces of content from the company they give their business to?1 Read on and learn how to develop a content marketing funnel…

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Save time in wordpress with keyboard shortcuts

WordPress Wednesday Tip 27: Save Time In WordPress with Keyboard Shortcuts

By Jennifer Sakowski | September 13, 2017

If you follow us on social media and read our blog then you know this month we’re all about creating content marketing funnels. And you know that putting one (or more!) in place is going to help you convert more leads into customers – which means more work and revenue!…

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