small business
As a savvy entrepreneur, you know you need to add content marketing to your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, but it also costs 62% less1. But if you’re only creating new content, you’re doing it…
Read MoreHave you noticed that some people have a photo next to their name when they leave a comment on a website? Sometimes, it’s a picture of the actual person. Or it might be a brand’s logo. Other times, it can be a generic person icon. These pictures are called…
Read MoreReady to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy. So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…
Read MoreWith 2017 quickly coming to a close, it’s time to work on your 2018 digital marketing strategy. And we’re not talking opening this year’s strategy, changing a few dates, and renaming it ‘‘2018 Online Marketing Plan.’ Nope. Not at all. We want 2018 to be the year you set goals…
Read MoreLove it or hate it, networking is an absolute must for all businesses. But in today’s digital world, there’s much more available to business owners than just traditional networking events. Online networking is just as powerful as in-person networking and can lead to great opportunities. Here are 5 online networking…
Read MoreHappy Halloween! While you may be enjoying scaring the little ghosts and goblins visiting your house tonight, there’s definitely one group of visitors you don’t want to scare away – your website’s visitors! And few things will spook them more than a poorly designed site. In fact, according to…
Read MoreAs one of your biggest marketing investments, your website needs to bring you a steady stream of leads. And forms are one of the easiest ways to achieve this. You probably have at least one on your site already. (If not, check out WordPress Wednesday Tip 28 and learn how…
Read MoreDid you know that 74% of people choose to do business with the first company to provide valuable and useful content? Or that 52% view more than 8 pieces of content from the company they give their business to?1 Read on and learn how to develop a content marketing funnel…
Read MoreIf you follow us on social media and read our blog then you know this month we’re all about creating content marketing funnels. And you know that putting one (or more!) in place is going to help you convert more leads into customers – which means more work and revenue!…
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