Why Is Site Speed Important?
If you are noticing that viewers are not staying on your site for long and are not converting to sales, then one thing that you need to check is your site speed. What is a website site speed and why is it important? Site speed can impact your ranking and can prevent getting your viewers to become customers.
What is site speed?
Site speed is how fast your website loads. Your page speeds (how fast the single page of your website loads) will be averaged together to get your site speed. There are different free programs you can use to measure your site speed, like GT Metrix and Pingdom.
Why is site speed so important?
How fast your site loads will affect how many viewers convert into customers. Today’s shoppers are impatient and will only wait a couple of seconds for a site to load before they leave.
Site speed can also affect your rankings within the search engines. Google has site speed as one of the markers it checks for when measuring your site for ranking. The reason it affects your ranking all comes back to the viewer. If your site is slow loading and they leave the site quickly it, will affect your bounce rate. The higher the bounce rate, the more hits to your ranking score.
How do I fix my site speed?
There are different elements to what can slow your site down, but the biggest one is images. If you site is image heavy, or even if you only have a few images, you will want to make sure those images are optimized so they are not so large. This can be done simply and cheaply by using services like TinyPNG. They will compress the images without distorting or resizing the image but it will be a smaller file size which will make your site load faster.
Site speed is a big influencer on how many viewers will become customers. It may seem like a small detail, but it is an important one. Take the time to make sure your website is optimized, and you won’t have to worry that your viewers will bounce before they get to see your awesome business. Next week we will talk about the importance of keeping your content fresh