analytics

Boost ROI by tracking social media kpis

Social Media KPIs: How Business Owners Can Track Social Media ROI

By Jennifer Sakowski | July 25, 2017

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you…

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does blogging increase website traffic

Does Blogging Increase Website Traffic? What We Discovered

By Raney Day Design | June 27, 2017

There’s a lot of debate as to whether blogging for your business is still relevant in today’s social media marketing environment. And is it any wonder? With new content formats and features emerging every day, it’s hard to keep up – let alone know how to invest your time and…

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Stop ghost spam

How to Stop Ghost Spam from Haunting Your Analytics

By Raney Day Design | November 1, 2016

Halloween may have been yesterday, but ghosts are still hanging around.  What in the world are we talking about?  Ghost spam, of course!  In case you’ve never heard of it, ghost spam is a type of referral traffic that shows up in your Google Analytics as a visit to your…

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