Online Marketing

5 Must Have Elements of a Landing Page that Converts

By Jennifer Sakowski | October 17, 2017

A few days ago, we were at an event and overheard a group of small business owners talking about landing pages.   “I don’t know,” one said. “I think it’s just a page on your website.” “I’m not really sure what they’re for,” remarked another. Always up for helping fellow…

9 Easy Ways to Build Trust with Your Website

By Jennifer Sakowski | October 3, 2017

You probably know that the majority of us (a whopping 81%) conduct online research before making a purchase. But, did you know that the most common way people gather information is by visiting company websites?  It’s true!  After conducting an online search, 36% of people directly visit a company’s website.…