Online Marketing
Google, Yahoo, and Yelp are usually the first sites that come to mind when thinking of ways to help your business be more discoverable online, but we’ve compiled a list of 3 unique options you can utilize when managing your business listings – and the best part? They won’t cost…
If you search, “What is online visibility?” you’ll get almost 400 million results and a variety of brief descriptions for what’s actually a complex concept. You’ll find definitions such as: We don’t know about you, but we don’t find those to be particularly helpful. So, let’s back up a second.…
Your Website Needs a Makeover If It’s Not Working for You (or If It’s Cringey) Have you ever encountered one of those women who’s still rocking her hairstyle from the 80s? Well, that’s how your business looks if it’s been more than a couple of years since your website had…
There’s a reason we call it a “web address.” Your website is your online location for showcasing your business and the unique solution it offers. Naturally, you want to “drive traffic” to your site just as you hope customers will drive to your physical store (if you have one). But…
What’s a bounce rate, and why is it important to know? An individual “bounce” is a single-page visit to your site. That is, a visitor arrives on a page on your website and immediately says, “Let’s bounce!” without doing anything else on your site, such as clicking to another page.…
“I had a content marketing plan and then the COVID-19 pandemic hit. Now what?” If you’ve had a similar thought, then you sound like many of our clients, and we are here to help you figure out your next moves for content marketing under COVID-19. The good news is that…
We don’t need to tell you how the COVID-19 pandemic is turning the world upside down, forcing us to social distance and limiting our abilities to transact business. Businesses have had to reduce staff, change their operating hours, or close completely for the time being. Despite communities rallying to support…
It may sound hard to believe but EVERY business needs a website, no matter how small the business is. While you may think it’s just a waste of time and resources, honestly you can’t afford to not have a website. We know we keep saying it (and really we…
When you start your business you need a solid online presence. This means different things for different people, but it really all boils down to essential elements. You need a good website, knowledge about reviews and how to get them, understand directories, and knowing how people find you. Let’s go…
Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…