Online Marketing
Having a marketing strategy is good, but you need more than good. You need a great marketing strategy. Because a great marketing strategy means you get more traffic to your business. We all know more traffic means more money. So what makes a great strategy? Knowing who to target To…
Your website style says a lot about you and your business. Just a few simple elements can make your brand dazzle or it can make it can turn people away. It’s amazing how something as simple as style can make or break your brand. Let’s look at your style and…
Your website should do more than showcase your goods or services. It needs to make your brand stand out and be remembered. Remember, your website is your online calling card. You want people to think of you and your site when they need something in your industry. Is your website…
In this week’s WordPress Wednesday, we continue talking about different tools we find amazing, and this week’s entry is Canva for graphic design. We’d like to show you a little bit about Canva, which you can use to create graphics for free. There is a pro version of Canva, but…
Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your…
Blogging isn’t just about sharing your thoughts and expertise; it’s also a powerful tool to boost your SEO ranking. However, to maximize its potential, proper formatting is key. Luckily, tools like the Yoast SEO plugin can make this process a breeze. While there’s a paid version of Yoast, the free…
Let’s’ face it. When it comes to marketing your business, there’s a lot to do – and keep tabs on. Blogging . . . maintaining your website . . . sending email campaigns, and, of course, managing your social media presence. That alone can potentially take hours every day. …
As a savvy entrepreneur, you know you need to add content marketing to your overall marketing strategy. Not only does content marketing generate more than three times as many leads as tradition outbound marketing, but it also costs 62% less1. But if you’re only creating new content, you’re doing it…
Love it or hate it, networking is an absolute must for all businesses. But in today’s digital world, there’s much more available to business owners than just traditional networking events. Online networking is just as powerful as in-person networking and can lead to great opportunities. Here are 5 online networking…
A few days ago, we were at an event and overheard a group of small business owners talking about landing pages. “I don’t know,” one said. “I think it’s just a page on your website.” “I’m not really sure what they’re for,” remarked another. Always up for helping fellow…