social media marketing

Why Storytelling Marketing Works for Small Businesses

By Raney Day Design | May 12, 2026

What’s the point of having a thousand followers if none of them are buying? Genuinely asking — because if your social media isn’t driving sales, something in your strategy is missing. Here’s the truth that nobody in your Instagram DMs is telling you: likes are not leads. Followers are not…

Social Media KPIs: How Business Owners Can Track Social Media ROI

By Jennifer Sakowski | July 25, 2017

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you…

Social Media Marketing Falling Flat? 5 Ways You Can Fix It

By Jennifer Sakowski | March 7, 2017

Social media marketing falling flat? As a results-oriented entrepreneur, it’s really frustrating when your marketing efforts aren’t producing the results you were expecting. But you can start turning things around today with these 5 Tips to Improve Your Social Media Presence.   Social Media Marketing Falling Flat? 5 Ways You…