Analytics
Every business needs a website. That goes without saying, but what you also need is Google Analytics. This free tool from Google has so much information that can help you design your website to focus on what people want as well as maximize your marketing. All you need to take…
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Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many…
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If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for…
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When you are going over your analytics for your website, one thing to look at is your conversion rate. Not everyone knows what a conversion rate is and what it will tell you about your website. Let’s look more closely at conversion rates and how they impact your website. …
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Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your…
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Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you…
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