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Generation Z doesn’t just scroll past your content: they judge it! If your brand feels hollow, opportunistic, or like it’s only here to sell, you can bet Gen Z will swipe left. These are the humans born between 1997 and 2012. They grew up in a world of instant information,…

If you think running an online store is just about picking pretty products and posting cute photos, think again. There’s a dark, sneaky side of e-commerce lurking behind the scenes: card testing attacks. It’s the sneaky way hackers are trying to dip into your revenue without you even noticing. But…

Managing your online reputation can feel overwhelming—like trying to clean the house just minutes before unexpected guests arrive. It’s stressful, time-consuming, and never quite finished.  But your digital first impression matters. Ignoring it isn’t an option—especially when one outdated or negative review could be the reason a potential customer moves…

When it comes to digital marketing, the debate between organic SEO and paid search ads is as old as the internet itself. Some swear by the slow-and-steady approach of search engine optimization (SEO), while others are all about the instant visibility of paid search.  But what if we told you…

Let’s be real: people don’t connect with corporate jargon or salesy “mumbo jumbo.” They connect with stories. The kind that makes them feel something. The kind that makes them think, “Wow, this brand gets me.” If your marketing feels like it’s falling flat, it’s probably because you’re missing the magic…

As the summer sun blazes and the year hits its halfway mark, there’s no better time to unwrap a special gift from us at Raney Day Design.  In the spirit of “Christmas in July,” we’re presenting you with an SEO checklist that will help your business shine brightly in the…

The start of a new year is the perfect time to evaluate your endgame and identify your business goals. So how will you level-up your game in 2024?   Do you want to: These are some of the top objectives for digital marketing pros. But how do you track it all?…

It’s the perfect time to learn how to get some quick search engine wins by leveraging Google Business Profile. For one, Google Business Profile is what is about to replace Google My Business, which will be phased out later this year. More importantly, Google is planning some changes that are…