How To
Do you ever log into Google Analytics, see a bunch of graphs, numbers, and percentages, and immediately feel like you’ve been dropped into a calculus exam you didn’t study for? Bounce rate? Average session duration? Conversion paths? Sure, they sound fancy, but what do they actually mean for your business?…
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Data is the fuel that powers modern marketing, driving personalized experiences, higher engagement, and better conversions. But here’s the catch: mishandling customer data can turn that fuel into a PR wildfire! Yikes! Consumers care more about privacy now more than EVER. The tricky part is using people’s info in a…
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As any business owner or marketer will tell you, getting a new customer is fantastic – but keeping them? Now that’s where the magic happens! While new customer acquisition is important, customer retention and loyalty should be your bread and butter. Why? Because it’s far more cost-effective to retain existing…
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SEO is like a high-stakes game, and keywords are your winning strategy. You know they’re essential, but how do you pick the right ones? More importantly, how do you use them to climb the rankings without feeling like you’re stuck in an endless round of digital hide-and-seek with Google? Breathe…
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Let’s get real for a second: the internet is full of distractions, and while it might seem like it’s all about the pretty pictures and smooth scrolling, it’s important to remember that not everyone experiences a website in the same way. Accessibility is key – whether you’re navigating on a…
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So, you’ve got a killer website. It’s sleek, it’s stylish, and it’s got all the bells and whistles. But there’s just one tiny problem—those visitors aren’t turning into leads. Don’t worry, we’ve got your back! Let’s jump into the fabulous world of Conversion Rate Optimization (CRO). Think of it as…
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We know you’re busy juggling a million things, from managing inventory to serving customers with a smile. But there’s one more thing that needs to be on your to-do list: blogging and publishing content on social media. You might be wondering, “How often should I truly be doing this?” We’ve…
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When it comes to your WordPress site, every click matters. Attention spans are fleeting and first impressions are paramount. We can’t stress this enough: your website’s theme can make or break your online presence. Think of it as the virtual gateway to your brand. Your theme is more than just…
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It’s WordPress Wednesday! Ever wonder how to embed video in your WordPress blog? We’ve got you covered. In fact, all month long in April, Raney Day Design will be giving you tips and tricks about video marketing and how to use it to attract customers and keep them coming back…
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Want to transform your website from basic to brilliant? Say hello to PLUGINS! What is a Plugin? A plugin for a website is like adding a special feature or functionality to your site, like how you might enhance your smartphone with different apps. It’s a piece of software that you…
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