How To

5 Steps to Develop a Content Marketing Funnel for Your Small Business

By Jennifer Sakowski | September 19, 2017

Did you know that 74% of people choose to do business with the first company to provide valuable and useful content? Or that 52% view more than 8 pieces of content from the company they give their business to?1 Read on and learn how to develop a content marketing funnel…

WordPress Wednesday Tip 27: Save Time In WordPress with Keyboard Shortcuts

By Jennifer Sakowski | September 13, 2017

If you follow us on social media and read our blog then you know this month we’re all about creating content marketing funnels. And you know that putting one (or more!) in place is going to help you convert more leads into customers – which means more work and revenue!…

How to Link to Part of Page in WordPress

By Jennifer Sakowski | August 2, 2017

Wow! Can you believe it’s been a year since we’ve been sharing our WordPress Wednesday Tips with you? (We sure can’t!) What do you think? Are you finding them helpful? Anyway – in our second tip, we showed you how to add links in any post or page. In that post,…

Social Media KPIs: How Business Owners Can Track Social Media ROI

By Jennifer Sakowski | July 25, 2017

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you…

WordPress Wednesday Tip 24: How to Add Google Analytics to WordPress Without a Plugin

By Jennifer Sakowski | July 5, 2017

One of the most important – and dare we say, fun – parts of launching your WordPress website is keeping track of your site’s performance. Site visits, unique visitors, bounce rate, and other important Key Performance Indicators (KPIs) can be easily tracked by adding Google Analytics onto your WordPress site.…

WordPress Wednesday 23: 12 WordPress Blogging Tutorials

By Jennifer Sakowski | June 21, 2017

a Do you follow us on Twitter? Then you know that this month we’re focusing on how to blog successfully for your business. For this week’s WordPress Wednesday, we thought we’d include all of our WordPress blogging tutorials in one handy post. So without further ado, here is WordPress Wednesday #23: 12 WordPress…

WordPress Wednesday Tip 18: Embedding Videos into a Blog Post

By Jennifer Sakowski | April 12, 2017

You know that using video as part of your social media strategy is all the rage this year. But did you know that adding video to your blog posts is a great way to attract, engage, and draw visitors back to your site, too? WordPress Wednesday Tip 18 shows you…

WordPress Wednesday Tip 16: Setting Up {or Changing} Form Notifications

By Jennifer Sakowski | March 15, 2017

Do you have a contact form on your WordPress site? Are you constantly logging in to see if someone submitted a form? Well, that stops today! WordPress has a handy tool that will send you email notifications when someone submits a form! (Hello, Efficiency!) What’s even better? You can send notifications…

Social Media Marketing Falling Flat? 5 Ways You Can Fix It

By Jennifer Sakowski | March 7, 2017

Social media marketing falling flat? As a results-oriented entrepreneur, it’s really frustrating when your marketing efforts aren’t producing the results you were expecting. But you can start turning things around today with these 5 Tips to Improve Your Social Media Presence.   Social Media Marketing Falling Flat? 5 Ways You…

WordPress Wednesday Tip 15: Resetting Your WordPress Password

By Jennifer Sakowski | March 1, 2017

As a busy entrepreneur, you make every minute count.  So this morning when you took the kids to library for book circle, you jumped on one of the public computers to work on your next blog.  But once you got home, you realized you forgot to log out of your site.…