SEO
Do you ever log into Google Analytics, see a bunch of graphs, numbers, and percentages, and immediately feel like you’ve been dropped into a calculus exam you didn’t study for? Bounce rate? Average session duration? Conversion paths? Sure, they sound fancy, but what do they actually mean for your business?…
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SEO is like a high-stakes game, and keywords are your winning strategy. You know they’re essential, but how do you pick the right ones? More importantly, how do you use them to climb the rankings without feeling like you’re stuck in an endless round of digital hide-and-seek with Google? Breathe…
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When we think of “going green,” pictures of reusable grocery bags, solar panels, and electric cars might come to mind. But what if we told you your website could also play a role in building a more sustainable world? The future of sustainable web design is here, and it’s reshaping…
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If you’ve ever worked with WordPress, you’ve probably wondered, “Am I using categories and tags right?” Don’t worry, you’re not alone! It’s easy to overlook these little tools, but when used correctly, they can be total game-changers for your site’s organization and SEO. Whether your blog feels a bit chaotic…
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How well do you know your customers? Like, REALLY know them? Can you identify their: These days, keeping people interested is all about RETENTION. But don’t worry, we’re not saying you need to keep them glued to their screens around the clock. We want to focus on building strong, lasting…
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We know you’re busy juggling a million things, from managing inventory to serving customers with a smile. But there’s one more thing that needs to be on your to-do list: blogging and publishing content on social media. You might be wondering, “How often should I truly be doing this?” We’ve…
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Google Analytics 4 (GA4) is the latest and most advanced version of Google’s free web analytics platform. It provides deep insights into your website traffic, marketing campaigns, conversions, and more. While you can technically set up GA4 tracking code yourself, partnering with an analytics agency brings additional expertise that helps…
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There’s a reason we call it a “web address.” Your website is your online location for showcasing your business and the unique solution it offers. Naturally, you want to “drive traffic” to your site just as you hope customers will drive to your physical store (if you have one). But…
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If you are noticing that visitors don’t stay on your site for long and are not converting to sales, then one thing that you need to check is your site speed. What is a website site speed and why is it important? Site speed can impact your ranking and can…
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It may sound hard to believe but EVERY business needs a website, no matter how small the business is. While you may think it’s just a waste of time and resources, honestly you can’t afford to not have a website. We know we keep saying it (and really we…
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