SEO
Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…
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Every business wants their site to do well. Sometimes things can be a little off, which can make people leave your site quickly. This can seriously affect your bounce rate. The higher the bounce rate, the more you know something isn’t working. So what is a bounce rate? That’s a…
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Digital marketing can be a confusing concept…but it doesn’t have to be. Digital marketing is simply a marketing plan for how you are represented online. This will include your website, social media posts, blog posts, online listings, and any other online aspect. With the rise in numbers of how many…
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If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for…
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As a small business owner, you may not always have the budget to put towards a large SEO package and you may be considering doing your own on-site SEO. SEO can be complicated, and you may not feel like you understand it well enough to do a good job. However,…
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You always hear people talking about how you need to have a mobile friendly website. Why, what’s the big deal about being mobile friendly? My web builder charges me more for mobile friendly so why should I spend the money? Here are some important reasons why you should make sure…
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Most businesses that have a website track and monitor traffic to their sites. However, many may see where they are getting good traffic, but they are not getting many sales. Do you know what you need to do to increase your conversion rates and get people to do the action…
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Every business owner knows that a marketing campaign is important to their business. Do you know which content to use to maximize your marketing strategy? There is a lot of debate on which content is best, video content or written content. Really, you have to decide which content is going…
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We all know that content is king when it comes to marketing, but how much content is too much or too little? If you’re not publishing/posting something new, valuable, and worth paying attention to every single day, then you’re losing valuable leads. Let’s talk more about content volume and what…
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Everyone has heard the phrase “lead generation,” but do you know how to create a simple but powerful lead generation strategy? Most small business owners don’t. We are going to go over nine powerful ideas on how to get the most out of your lead generation strategy. Don’t be…
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