small business owner

3 Types of Content Every Business Needs to Create to Maximize Conversions

By Jennifer Sakowski | February 21, 2017

Considering content marketing for your business? Smart move! According to Demand Metric, inbound marketing generates 3x more leads as outbound marketing and costs 62% less! But the same types of content don’t appeal to {and ultimately convert} all visitors to your website. You have to create specific content for people at different…

12 WordPress Maintenance and Security Tips for 2017

By Jennifer Sakowski | December 28, 2016

Updated: 7/17/18 Because of its user-friendliness and functionality, WordPress is now the most popular website platform in the world. Believe it or not, 500 new WordPress sites are created everyday.  However, due to it’s popularity, it’s especially vulnerable to attacks by hackers.  In fact, the FBI has actually issued warnings to site owners…

5 Totally Doable Ways to Improve Your SEO Today

By Raney Day Design | October 4, 2016

Whew! These past few weeks have sure been a whirlwind for us at RDD! New projects, valuable care plans, and a full day at the first ever Wordcamp Pittsburgh! The day’s hottest topic? Search Engine Optimization! You know, that magical way websites show up in internet searches?  Well friends, we…

3 Common Social Media Struggles Business Owners Face: Solved

By Raney Day Design | September 6, 2016

As an entrepreneur, you wear a lot of hats. In any given day, you find yourself playing the roles of service provider, accountant, executive, sales manager, and so much more.  You’re probably also finding yourself in the roles of marketing director and social media manager.   But, like most business owners, you likely don’t have time…