How To
When you start your business you need a solid online presence. This means different things for different people, but it really all boils down to essential elements. You need a good website, knowledge about reviews and how to get them, understand directories, and knowing how people find you. Let’s go…
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Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…
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Having a marketing strategy is good, but you need more than good. You need a great marketing strategy. Because a great marketing strategy means you get more traffic to your business. We all know more traffic means more money. So what makes a great strategy? Knowing who to target To…
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Okay so either you are starting a new business or you are relaunching one. What is the first thing you need? Correct, a logo. Before you start building/rebranding your business, you need to create a company logo. This will set your brand and will determine how your web design will…
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You’re only human and it’s only technology…but sometimes broken links on your website happen. We know you have a lot going on and keeping up with broken links just isn’t on your radar. But they are more important than you think. So the quick and easy fix is a plugin…
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Most people feel that once the website is built and is live then all they need to is maybe throw some advertising to it and that’s it. Unfortunately it’s not that easy. Once your site is up and you have traffic going to it you need to monitor your…
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There are times when you need to change your website’s admin email address. Maybe you are changing who is in charge or maybe you are just getting too many emails. Whatever the reason you need to change it but are unsure how. You have come to the right place, and…
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You know that whether you have a personal or business blog, its success largely depends on how many people actually read it. As a result, you make sure you promote it on your social media channels. But are there other ways to grow your blog’s audience? Absolutely! One easy way…
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Have you noticed that some people have a photo next to their name when they leave a comment on a website? Sometimes, it’s a picture of the actual person. Or it might be a brand’s logo. Other times, it can be a generic person icon. These pictures are called…
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Ready to start acting on your 2018 inbound marketing plan? Great! Set yourself up for success by making sure you’ve taken these 5 crucial steps before implementing your inbound marketing strategy. So you’ve finished developing your 2018 marketing plan. Congratulations! If you’re like you most small business owners, you’ve…
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