Marketing Strategy
A few days ago, we were at an event and overheard a group of small business owners talking about landing pages. “I don’t know,” one said. “I think it’s just a page on your website.” “I’m not really sure what they’re for,” remarked another. Always up for helping fellow…
Did you know that 74% of people choose to do business with the first company to provide valuable and useful content? Or that 52% view more than 8 pieces of content from the company they give their business to?1 Read on and learn how to develop a content marketing funnel…
Are you satisfied with your conversion rate? If not, you’re certainly not alone. Over 42% of business owners report that converting leads to customers is their biggest challenge. Read on for a great way to improve your conversion rate. Can you believe yesterday was Labor Day? Fall will be…
Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you…
Social media marketing falling flat? As a results-oriented entrepreneur, it’s really frustrating when your marketing efforts aren’t producing the results you were expecting. But you can start turning things around today with these 5 Tips to Improve Your Social Media Presence. Social Media Marketing Falling Flat? 5 Ways You…
Considering content marketing for your business? Smart move! According to Demand Metric, inbound marketing generates 3x more leads as outbound marketing and costs 62% less! But the same types of content don’t appeal to {and ultimately convert} all visitors to your website. You have to create specific content for people at different…
Traditional marketing methods not working to get customers, increase your sales, and grow your business? Reach your business goals by adding inbound to your marketing strategy this year. Quick! What did you do the last time you received a telemarketing call? How about the last time someone knocked on your door asking…
Hello to 2015! If you are like me you just love a fresh start! And hello to New Year’s Resolutions Goals! We are smack dab in the middle of the first full work week after the holiday. Have you took inventory over your business strategy? Specifically your marketing strategy? Marketing…
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