Social Media KPIs: How Business Owners Can Track Social Media ROI

By Jennifer Sakowski / July 25, 2017 /

Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you measure to determine whether your…

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9 {Easy} Email Marketing Tips to Boost Your Small Business

By Jennifer Sakowski / May 30, 2017 /

It’s been the called the cockroach of the internet. It’s officially middle age. It’s {still} the #1 way businesses communicate. And it gives the highest return on investment of all marketing channels available today. What is it? Email!   When done well, email marketing has the potential to: • Generate new leads • Boost your…

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Social Media Marketing Falling Flat? 5 Ways You Can Fix It

By Jennifer Sakowski / March 7, 2017 /

Social media marketing falling flat? As a results-oriented entrepreneur, it’s really frustrating when your marketing efforts aren’t producing the results you were expecting. But you can start turning things around today with these 5 Tips to Improve Your Social Media Presence.   Social Media Marketing Falling Flat? 5 Ways You Can Fix It 1. Get…

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3 Types of Content Every Business Needs to Create to Maximize Conversions

By Jennifer Sakowski / February 21, 2017 /

Considering content marketing for your business? Smart move! According to Demand Metric, inbound marketing generates 3x more leads as outbound marketing and costs 62% less! But the same types of content don’t appeal to {and ultimately convert} all visitors to your website. You have to create specific content for people at different stages of the buyer’s journey.…

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How to Reach Your Business Goals by Marketing Strategy

By Jennifer Sakowski / January 24, 2017 /

Traditional marketing methods not working to get customers, increase your sales, and grow your business?  Reach your business goals by adding inbound to your marketing strategy this year.   Quick!  What did you do the last time you received a telemarketing call?  How about the last time someone knocked on your door asking you to listen to their…

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New Year New Focus

By Jennifer Sakowski / January 8, 2015 /

Hello to 2015!  If you are like me you just love a fresh start!  And hello to New Year’s Resolutions Goals! We are smack dab in the middle of the first full work week after the holiday.  Have you took inventory over your business strategy?  Specifically your marketing strategy?  Marketing your business may be last…

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