Online Marketing
It’s March Madness on the court and in the digital marketing world and as a small business owner, you’ve got to stay ahead of the game! So what’s your strategy to beat your competition? Coming off the bench is a secret weapon known as paid advertising. While it may seem…
Read MoreBack in 2010, Facebook COO Sheryl Sandberg predicted email would soon be obsolete. Fast-forward 14 years and Sandberg is no longer with the tech giant (she resigned in 2022), but you know what’s still around? Email. In fact, despite this rapidly evolving landscape of digital marketing, email has stood the…
Read MoreImprove Your Customer Relationships with Raney Day Design’s email marketing services. Manage your contacts, reach customers in real time, automate campaigns & more.
Read MoreGoogle, Yahoo, and Yelp are usually the first sites that come to mind when thinking of ways to help your business be more discoverable online, but we’ve compiled a list of 3 unique options you can utilize when managing your business listings – and the best part? They won’t cost…
Read MoreIf you search, “What is online visibility?” you’ll get almost 400 million results and a variety of brief descriptions for what’s actually a complex concept. You’ll find definitions such as: We don’t know about you, but we don’t find those to be particularly helpful. So, let’s back up a second.…
Read MoreYour Website Needs a Makeover If It’s Not Working for You (or If It’s Cringey) Have you ever encountered one of those women who’s still rocking her hairstyle from the 80s? Well, that’s how your business looks if it’s been more than a couple of years since your website had…
Read MoreThere’s a reason we call it a “web address.” Your website is your online location for showcasing your business and the unique solution it offers. Naturally, you want to “drive traffic” to your site just as you hope customers will drive to your physical store (if you have one). But…
Read MoreWhat’s a bounce rate, and why is it important to know? An individual “bounce” is a single-page visit to your site. That is, a visitor arrives on a page on your website and immediately says, “Let’s bounce!” without doing anything else on your site, such as clicking to another page.…
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