WordPress
How many digital devices – computers, smartphones, tablets – do you own, or do you have in your household? If you’ve ever visited a certain website on more than one of those devices, you know the way you see and navigate the site is different. You’ve probably come to expect that your website will work on whatever device visitors are using, but how do web developers make that happen?
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What’s a bounce rate, and why is it important to know? An individual “bounce” is a single-page visit to your site. That is, a visitor arrives on a page on your website and immediately says, “Let’s bounce!” without doing anything else on your site, such as clicking to another page.…
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If you are noticing that visitors don’t stay on your site for long and are not converting to sales, then one thing that you need to check is your site speed. What is a website site speed and why is it important? Site speed can impact your ranking and can…
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Maybe you didn’t even know that there are two different WordPress platforms, or perhaps you thought the .com and the .org versions were just two addresses for the same thing. Well, it turns out that they are two distinct platforms, and although they resemble one another, they’re more like step…
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You know that using video as part of your social media strategy has been the rage for a few years now. And guess what! Its popularity – and therefore its importance to marketing strategy – has only continued to grow. In fact, it’s beginning to dominate the social media space.…
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WordPress is by far the world’s most popular content management system (CMS), powering 36% of the internet. Among the reasons WordPress is considered to be the platform for website creation is its flexibility. Its core software allows users to publish content in a robust way, and the variety of available…
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Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…
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Having a marketing strategy is good, but you need more than good. You need a great marketing strategy. Because a great marketing strategy means you get more traffic to your business. We all know more traffic means more money. So what makes a great strategy? Knowing who to target To…
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Your website style says a lot about you and your business. Just a few simple elements can make your brand dazzle or it can make it can turn people away. It’s amazing how something as simple as style can make or break your brand. Let’s look at your style and…
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Okay so either you are starting a new business or you are relaunching one. What is the first thing you need? Correct, a logo. Before you start building/rebranding your business, you need to create a company logo. This will set your brand and will determine how your web design will…
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