Small Business Tools
Marketing strategies are only effective if they are sending the right message. You know what your business does and you want to center your marketing around what customers are buying. But are you sending the right message about your brand? Or are you driving your customers away by sending the…
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Having a marketing strategy is good, but you need more than good. You need a great marketing strategy. Because a great marketing strategy means you get more traffic to your business. We all know more traffic means more money. So what makes a great strategy? Knowing who to target To…
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Your website style says a lot about you and your business. Just a few simple elements can make your brand dazzle or it can make it can turn people away. It’s amazing how something as simple as style can make or break your brand. Let’s look at your style and…
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Okay so either you are starting a new business or you are relaunching one. What is the first thing you need? Correct, a logo. Before you start building/rebranding your business, you need to create a company logo. This will set your brand and will determine how your web design will…
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Your website should do more than showcase your goods or services. It needs to make your brand stand out and be remembered. Remember, your website is your online calling card. You want people to think of you and your site when they need something in your industry. Is your website…
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In this week’s WordPress Wednesday, we continue talking about different tools we find amazing, and this week’s entry is Canva for graphic design. We’d like to show you a little bit about Canva, which you can use to create graphics for free. There is a pro version of Canva, but…
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We have all have heard of or used a captcha before. Sweet Captcha has a catchy name but it’s not so sweet to your website. Like we mentioned in our earlier blog, this is a major plugin on the blacklist. Not only is it not wanted by hosting companies, but…
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You’re only human and it’s only technology…but sometimes broken links on your website happen. We know you have a lot going on and keeping up with broken links just isn’t on your radar. But they are more important than you think. So the quick and easy fix is a plugin…
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We have been talking about plugins that some hosting companies don’t allow, WP Engine specifically. Last week we talked about WP SuperCache and what makes it where WP Engine doesn’t allow it on their server. Today we want to talk more about Wordfence and what WP Engine thinks about it.…
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Every business wants their site to do well. Sometimes things can be a little off, which can make people leave your site quickly. This can seriously affect your bounce rate. The higher the bounce rate, the more you know something isn’t working. So what is a bounce rate? That’s a…
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