Small Business Tools
As a small business owner, you may not always have the budget to put towards a large SEO package and you may be considering doing your own on-site SEO. SEO can be complicated, and you may not feel like you understand it well enough to do a good job. However,…
You always hear people talking about how you need to have a mobile friendly website. Why, what’s the big deal about being mobile friendly? My web builder charges me more for mobile friendly so why should I spend the money? Here are some important reasons why you should make sure…
Most businesses that have a website track and monitor traffic to their sites. However, many may see where they are getting good traffic, but they are not getting many sales. Do you know what you need to do to increase your conversion rates and get people to do the action…
Every business owner knows that a marketing campaign is important to their business. Do you know which content to use to maximize your marketing strategy? There is a lot of debate on which content is best, video content or written content. Really, you have to decide which content is going…
We all know that content is king when it comes to marketing, but how much content is too much or too little? If you’re not publishing/posting something new, valuable, and worth paying attention to every single day, then you’re losing valuable leads. Let’s talk more about content volume and what…
You are getting traffic to your site, but do you know how to make them customers? Sure you may have a button that says something like “Buy Now” but does that really get people to buy? Let’s look at some ways to improve your call to actions to get people…
Most business owners think that since they are a small business that they don’t need to worry about internet security. They feel that since they are such a small business they don’t have to worry about being hacked. Unfortunately, that is a misconception. EVERY business should have website security. You…
Having a website is a labor of love and is the backbone of your online presence. It can be easy to let it fall to the wayside when you are busy running your business. There are some simple things you can do to make sure your website is in tip-top…
When you are going over your analytics for your website, one thing to look at is your conversion rate. Not everyone knows what a conversion rate is and what it will tell you about your website. Let’s look more closely at conversion rates and how they impact your website. …
If you have heard anything about SEO I am sure you have heard the word “keywords” before. But do you know what keywords are and how they work? What can keywords do for your site? Let’s go a little more in detail about what keywords are and what they do.…