WordPressWednesday

The Power of Blogs

By Raney Day Design | October 17, 2018

Many business owners feel that posting blogs is a waste of time (or money if you are paying someone else to write them). However, they are a powerful part of getting your business recognized and getting your website to rank higher. In truth, if you are posting blogs you have…

How to Increase Your Conversion Rates

By Raney Day Design | October 16, 2018

Most businesses that have a website track and monitor traffic to their sites. However, many may see where they are getting good traffic, but they are not getting many sales. Do you know what you need to do to increase your conversion rates and get people to do the action…

Video Content vs Written Content

By Raney Day Design | October 3, 2018

Every business owner knows that a marketing campaign is important to their business. Do you know which content to use to maximize your marketing strategy? There is a lot of debate on which content is best, video content or written content. Really, you have to decide which content is going…

Understanding Content Volume

By Raney Day Design | September 26, 2018

We all know that content is king when it comes to marketing, but how much content is too much or too little? If you’re not publishing/posting something new, valuable, and worth paying attention to every single day, then you’re losing valuable leads. Let’s talk more about content volume and what…

How To Create a Lead Generation Strategy

By Raney Day Design | September 19, 2018

Everyone has heard the phrase “lead generation,” but do you know how to create a simple but powerful lead generation strategy? Most small business owners don’t. We are going to go over nine powerful ideas on how to get the most out of your lead generation strategy.   Don’t be…

Using Call To Actions

By Raney Day Design | September 12, 2018

You are getting traffic to your site, but do you know how to make them customers? Sure you may have a button that says something like “Buy Now” but does that really get people to buy? Let’s look at some ways to improve your call to actions to get people…

Keeping Your Content Fresh

By Raney Day Design | September 5, 2018

A lot of business owners will create their website and think that is good enough. However, to keep your customers coming back to your site again and again you need to keep your content fresh. This may include adding new content to pages. Here are some ways you can keep…

Understanding Website Security

By Jennifer Sakowski | August 22, 2018

Most business owners think that since they are a small business that they don’t need to worry about internet security. They feel that since they are such a small business they don’t have to worry about being hacked. Unfortunately, that is a misconception. EVERY business should have website security. You…

Understanding Your Conversion Rate

By Jennifer Sakowski | August 15, 2018

When you are going over your analytics for your website, one thing to look at is your conversion rate. Not everyone knows what a conversion rate is and what it will tell you about your website. Let’s look more closely at conversion rates and how they impact your website.  …

Paid Traffic vs Organic Traffic

By Raney Day Design | August 8, 2018

Everyone wants traffic to their website. Traffic means potential sales right? Do you know the best way to get traffic to your site? Should you use paid traffic or is organic traffic better? What does paid traffic and organic traffic even mean? Don’t worry, we have you covered. We are…