Social Media
If you are looking to build your leads database, you probably want to use an opt-in form on your website. Digital marketing is a very effective way of reaching your customers and part of that strategy plan is using opt-ins to gain more email addresses. These addresses are used for…
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We all know that content is king when it comes to marketing, but how much content is too much or too little? If you’re not publishing/posting something new, valuable, and worth paying attention to every single day, then you’re losing valuable leads. Let’s talk more about content volume and what…
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Let’s’ face it. When it comes to marketing your business, there’s a lot to do – and keep tabs on. Blogging . . . maintaining your website . . . sending email campaigns, and, of course, managing your social media presence. That alone can potentially take hours every day. …
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Regardless of whether your business has been on social media for years or you’re just starting out, it’s important to establish and monitor social media KPIs to make sure you’re getting a high return on your investment. ‘What is a KPI?’ you ask. Key Performance Indicators are data points you…
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Have you ever started following someone on Twitter only to regret it the next day? Maybe their tweets have overtaken your feed? Or their links direct you to spammy sites? Or they don’t practice social sharing etiquette and pass off someone else’s content as their own? From the popularity of…
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Social media marketing falling flat? As a results-oriented entrepreneur, it’s really frustrating when your marketing efforts aren’t producing the results you were expecting. But you can start turning things around today with these 5 Tips to Improve Your Social Media Presence. Social Media Marketing Falling Flat? 5 Ways You…
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You work hard to provide valuable and useful information to your fans on Twitter. But there’s a fine line between being helpful and flat out annoying. And it’s a surprisingly easy line to cross. Here are 3 ways not to curate content for your Twitter followers. 3 Ways NOT to…
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As an entrepreneur, you wear a lot of hats. In any given day, you find yourself playing the roles of service provider, accountant, executive, sales manager, and so much more. You’re probably also finding yourself in the roles of marketing director and social media manager. But, like most business owners, you likely don’t have time…
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This article, “5 tips to boost your Twitter following” is a follow up from our previous post, “5 Tips to BOOST your FACEBOOK Following“. Getting started with Twitter can seem like an overwhelming task. Lately we’ve heard, “I can only use 140 characters?” and “I have to use the pound sign?” [Yes! Those…
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Come on! Everyone is doing it! There is nothing to be scared of. Don’t be nervous… What is it? Facebook! It is time for you to grow your business’ following. Facebook is HUGE and there is no reason for your business not to be active on it. Don’t believe me? Here…
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