small business
It’s been the called the cockroach of the internet. It’s officially middle age. It’s {still} the #1 way businesses communicate. And it gives the highest return on investment of all marketing channels available today. What is it? Email! When done well, email marketing has the potential to: • Generate…
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A few weeks ago, we showed you how to change the author of a blog post. This is great if you only need to change one or two posts, but what if you need to edit several? Manually going into several posts is seriously time-consuming. And if there’s one thing more precious than…
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What’s {almost} better than being a small business owner? Having an entire week dedicated to it! In case you didn’t know, this week is National Small Business Week – A time devoted to celebrating your hard work, can-do spirit, and a never-say-die attitude! But despite all that’s great about managing…
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I confess. Three years ago, SEO confused me to no end. I wasn’t terribly ‘techie’ at the time and just didn’t get it. Or so I thought . . . My, how things have changed! I’ve learned a lot since then. Turns out, SEO doesn’t stand for Something Extremely Ominous. I learned…
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Have you ever started following someone on Twitter only to regret it the next day? Maybe their tweets have overtaken your feed? Or their links direct you to spammy sites? Or they don’t practice social sharing etiquette and pass off someone else’s content as their own? From the popularity of…
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Considering content marketing for your business? Smart move! According to Demand Metric, inbound marketing generates 3x more leads as outbound marketing and costs 62% less! But the same types of content don’t appeal to {and ultimately convert} all visitors to your website. You have to create specific content for people at different…
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Updated: 7/17/18 Because of its user-friendliness and functionality, WordPress is now the most popular website platform in the world. Believe it or not, 500 new WordPress sites are created everyday. However, due to it’s popularity, it’s especially vulnerable to attacks by hackers. In fact, the FBI has actually issued warnings to site owners…
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Whew! These past few weeks have sure been a whirlwind for us at RDD! New projects, valuable care plans, and a full day at the first ever Wordcamp Pittsburgh! The day’s hottest topic? Search Engine Optimization! You know, that magical way websites show up in internet searches? Well friends, we…
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As an entrepreneur, you wear a lot of hats. In any given day, you find yourself playing the roles of service provider, accountant, executive, sales manager, and so much more. You’re probably also finding yourself in the roles of marketing director and social media manager. But, like most business owners, you likely don’t have time…
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Are you tired of spending your hard earned money on stock images so cheesy you start craving nachos just thinking of them? You know the ones – those pictures with the plastic-looking people wearing business suits and fake, toothy smiles? Then you’re definitely in for a treat! We’ve curated a list of 17 of our favorite…
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